
This lesson is an introduction to the course.
In this lesson we discuss user research throughout product design, and also cover defining and describing user groups.
In this lesson we discuss personas and scenarios including what they are, why they are important, how to create them, and mistakes to avoid in creating and using them.
Try out what you have learned about personas with this exercise. You can send your results to susan@theteamw.com and get feedback.
Try out what you have learned about scenarios with this exercise. You can send your results to susan@theteamw.com and get feedback.
In this lesson we cover the what, why, and how of conducting task analysis.
Try out what you have learned about task analyses with this exercise. You can send your results to susan@theteamw.com and get feedback.
In this lesson we cover journey mapping, surveys, and quantitative vs. qualitative research.
Try out what you have learned about journey maps with this exercise. You can send your results to susan@theteamw.com and get feedback.
In this lesson we cover effective interviewing techniques for user research, as well as conducting diary, day in the life studies and field studies.
Try out what you have learned about interviewing with this exercise. You can send your results to susan@theteamw.com and get feedback.
Try out what you have learned about card sorting and tree tests with this exercise. You can send your results to susan@theteamw.com and get feedback.
If you are planning on taking the UX Certificate Exam, then this study guide will help you prepare.
When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it.
In this course you will learn all the different types of user research, from personas, scenarios, and task analyses, to field studies, card sorts, tree tests and journey maps.
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Some examples of what's in the course:
User research to do throughout the entire design process
How to create a user group table
How to create personas that your team will actually use
How to document what your target audience wants to do with scenarios
How to decide what to do a task analysis on
The difference between current and optimized task analyses
How to decide whether to do a "blue-sky" analysis or one with constraints
The how and why of journey maps
How to plan and conduct an effective interview
Diary studies, Day in the Life studies, and Field Studies
Open card sorts, closed card sorts and tree testing
User testing
and more!
Become an expert at user research. Click the button at the top right of this page now and get started right away.
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