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How to Design a Logo - a Beginners Course

Learn how to design a logo from client brief to finished design.
161 reviews
TAUGHT BY
  • Tara Roskell Graphic Designer 20+ Years Industry Experience

    www.nobulldesignschool.com | Facebook | Twitter

    I am a freelance graphic designer with 20 years experience working in the Graphic Design industry. This consists of working for 10 years full time for design agencies, to becoming director of a small design agency and then finally freelancing for the last 8 years.

    You can see examples of my design work here

    My work consists of mainly design for print including  - logos/corporate identity, packaging design, brochures and posters and exhibition design. I have also blogged for several years on the subject of graphic design  www.graphicdesignblog.co.uk

    I have created a course to go step by step through the process of logo design, which includes showing a briefing taking place on Skype through to how to generate ideas to the final logo. It also includes advice on quoting for design.

WHAT'S INSIDE
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How to Design a Logo - a Beginners Course

Learn how to design a logo from client brief to finished design.
161 reviews

Creating logos isn't easy, especially when working with particular clients. And with so many designers out there, differentiating yourself can be difficult.

Knowing how to effectively map out your ideas will be the foundation on which you can craft extraordinary logos and bring something fresh to the table that clients can't refuse. This is how you make clients happy, draw attention to your work, build your client base, and potentially earn more money.

Learn How to Design an Eye-Catching and Effective Logo Every Time.

  • Generating and Sketching Design Ideas Quickly
  • Fonts and Text Positioning
  • Color and Format Options
  • Using Adobe Illustrator for Creation of Logos
  • Submitting Design Ideas and Working with Clients

Make Every Client Happy by Designing a Great Logo

The most difficult part of working as a designer is being able to generate a logo that a client will be happy with. The key is knowing how to understand a client's expectations, and using the right tools to draft ideas quickly. As a designer, you should also know how to properly position text, and how to choose the right colors and fonts that will represent a business in the best and most accurate way.

Contents and Overview

This course, containing over 42 lectures and 2.5 hours of content, provides step-by-step instructions on logo design. No logo design experience is required; however, you should have a full or free trial version of Adobe Illustrator, even though you don't need prior knowledge working in this program.

You'll receive a 61-page eBook on how to design logos, as well as information on how to receive a logo design brief from a client. Then you'll learn how to collect reference materials and imagery to sketch out ideas.


Upon completion of this course, you'll understand mind mapping and mood boards, which help you brainstorm logos. You'll know how to create unique symbols, add elements to a word, use geometric shapes and initials, and position text properly.

Students will nail the basics of Illustrator, know where to find free fonts, and create logos in color, black and white, and in different formats. You'll also receive tips on sending ideas to clients, making changes and finalizing a logo, and pricing your work. All of these skills will make you a more valuable designer or allow you to use your creativity to make your own logos.

    • Computer, A full or free trial version of Adobe illustrator for the latter part of the course (no prior knowledge required)
    • Over 42 lectures and 2.5 hours of content!
    • A step by step course to learn how to design logos
    • People wanting to learn how to design a logo in order to - sell it as a service or to design their own logos

CURRICULUM

  • SECTION 1:
    Introduction
  • 1
    An introduction to the logo design course
    01:04
  • SECTION 2:
    Bonus
  • 2
    61 Page Ebook - How to Design a Logo
    16.45 MB

    A 61 page downloadable pdf ebook with warm up exercises and sample logo design project.

  • SECTION 3:
    Getting a Logo Design Brief
  • 3
    The logo design briefing with the client
    17:45

    The PDF files to go with this can also be found in this section

    The sample design brief pdf
    A summary of the lives design brief

  • 4
    Notes: Logo design brief summary
    48.15 KB
  • 5
    Sample logo design questionnaire
    43.43 KB
  • SECTION 4:
    Reference Material, Moodboards and Mind Mapping
  • 6
    Collecting Together Reference Material
    01:36
  • 7
    Notes: How to take a Screenshot on Mac or PC
    Text
    Mac Screenshot Take a Mac Screenshot by using command, shift and the number 4 - this will let you select an area to screen shot You can also use a free application called Skitch www.skitch.com for creating screenshots PC Screenshot On a PC take a screenshot by using the "Print Screen" ( PrtScn) key…
  • 8
    Collecting imagery and creating moodboards
    01:05
  • 9
    Mind Mapping to generate ideas
    01:10

    On the request of a couple of students who were struggling with mind mapping I have put a couple of extra videos  on my blog. You can find them at http://nobulldesignschool.com

  • 10
    An extra way to generate ideas
    01:33

    I have created a site called www.inspirationzoo.com to help you generate new ideas quickly. I should be useful if you are struggling with mindmapping or coming up with ideas to give you an extra bit of inspiration.

  • SECTION 5:
    Sketching out Ideas
  • 11
    Introduction to sketching out ideas
    00:35
  • 12
    Adding elements to a word
    03:35
  • 13
    How to create a symbol (practice exercise)
    01:47
  • 14
    Creating a symbol
    01:34
  • 15
    Common logo text positioning
    00:58
  • 16
    Using a company's initials
    01:21
  • 17
    Using the first letter of a company name
    00:52
  • 18
    Using geometric shapes
    01:07
  • 19
    Sketching recap and choosing the best ideas
    00:47
  • SECTION 6:
    All about Fonts and Typography
  • 20
    Introduction to fonts
    03:35
  • 21
    Finding free fonts for commercial use
    02:36
  • SECTION 7:
    Adobe Illustrator Basics
  • 22
    Adobe Illustrator Basics
    20:10
  • SECTION 8:
    Working up Logos in Illustrator in Black and White
  • 23
    Working up logos in Illustrator in black and white part 1
    13:43
  • 24
    Working up logos in Illustrator in black and white part 2
    13:14
  • 25
    Working up logos in Illustrator in black and white part 3
    18:58
  • 26
    All the black and white logos
    00:23
  • SECTION 9:
    Working up the Logos in Colour
  • 27
    Colour types
    04:05
  • 28
    Colouring up the logos
    05:26
  • 29
    All the colour logos
    01:49
  • SECTION 10:
    Sending the Logos Designs to the Client
  • 30
    Sending logos to the client
    01:20
  • 31
    Client feedback
    05:40
  • 32
    Notes: Logo design feedback from the client
    40.46 KB
  • SECTION 11:
    Amends and Finalising the Logo Designs
  • 33
    Amends and finalising
    05:26
  • 34
    Creating different logo formats for the client
    02:59
  • SECTION 12:
    Quoting, Invoicing and Admin
  • 35
    Quoting on a logo design project
    02:31

    Please also see the PDF files which includes an example of a logo design quote and further information to help you.

  • 36
    Sample Logo Design Quote and What to Charge
    89.38 KB
  • 37
    Sample Logo Design Invoice
    63.97 KB
  • SECTION 13:
    Thank you and more
  • 38
    Thank you and more
    00:20
  • SECTION 14:
    Downloads and Sample Briefs
  • 39
    Logo type positioning (Arial)
    159.52 KB

    One of the students requested the logo positioning file. You will find it here saved down to Illustrator CS3 which will hopefully be accessible to most people. I have changed the font to Arial as most people will have it on their system. This is only a very rough guide, you will want to vary type sizes and size of the icon depending on the logo you are creating.

  • 40
    Sample ficticious logo design brief for an App Company
    46.62 KB

    A sample ficticious logo design brief for an App Creation Company for practice

  • 41
    A sample ficticious logo design brief for a pet food company
    46.29 KB
    A sample ficticious logo design brief for an App Creation Company for practice
  • 42
    Extra Videos on Getting Ideas (based on student questions)
    Text
    A couple of extra videos can be found on the No Bull Design School blog which answer student questions on mind mapping and getting ideas: Creativity Technique for Generating Logo Design Ideas This video shows how you can use the random word technique to generate additional ideas How to Mind Map to G…

RATING

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AVERAGE RATING
NUMBER OF RATINGS
161

REVIEWS

  • Martine Weidig
    I liked it very much and you seem like a very nice person but a great teacher also.

    One on the lessons here, that was helpfull in the end. I have to design a logo for my studies and they give us nothing to work with. And I had no idea, how to even start or "find a start". Now I have more then just an idea.. Thank you very much and for providing insight to you work (and even talking about the sensitive topics, like payment and so on). So.. Greetings martine

  • Sandra Etrusco

    Actually, I used to be a client but was left down a few times. It is quite difficult to go on when you need to tell to the designer exactly what you want if he does not give you something to start with. Last time I decided to go ahead and see how it works. This course is great. I am enjoying every minute of the learning process. Thank you, Tara!

  • Juan Alberto Martin Diaz
    Good indeed!

    Really good. The teacher is quite passionate about it and explains everything in a quiet and smooth way! She also provides you with excellent extra stuff, even a detailed book on designing logos in PDF.

  • Michalis Michalis
    Nice Lesson

    It's a great lesson showing us how designers generate ideas and how they interact with clients. As far as the Adobe Illustrator part, those who aren't familiar with the program will find it a bit difficult, but if you've spent some hours on Ai you will not have any difficulty understanding everything clearly. If you consider yourself a Graphic Designer you should learn working on Adobe Illustrator, Corel Draw, Adobe Photoshop, Adobe InDesign, Adobe Dreamweaver at least. 5 starts from me

  • Bryant Dodd
    I Learned A Lot

    This is really a great course. I have taken graphic design and have a diploma but there are things taught in this course that wasn't covered in graphic design school I had taken.

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