I am a freelance graphic designer with 20 years experience working in the Graphic Design industry. This consists of working for 10 years full time for design agencies, to becoming director of a small design agency and then finally freelancing for the last 8 years.
You can see examples of my design work here
My work consists of mainly design for print including - logos/corporate identity, packaging design, brochures and posters and exhibition design. I have also blogged for several years on the subject of graphic design www.graphicdesignblog.co.uk
I have created a course to go step by step through the process of logo design, which includes showing a briefing taking place on Skype through to how to generate ideas to the final logo. It also includes advice on quoting for design.
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Creating logos isn't easy, especially when working with particular clients. And with so many designers out there, differentiating yourself can be difficult.
Knowing how to effectively map out your ideas will be the foundation on which you can craft extraordinary logos and bring something fresh to the table that clients can't refuse. This is how you make clients happy, draw attention to your work, build your client base, and potentially earn more money.
Learn How to Design an Eye-Catching and Effective Logo Every Time.
Make Every Client Happy by Designing a Great Logo
The most difficult part of working as a designer is being able to generate a logo that a client will be happy with. The key is knowing how to understand a client's expectations, and using the right tools to draft ideas quickly. As a designer, you should also know how to properly position text, and how to choose the right colors and fonts that will represent a business in the best and most accurate way.
Contents and Overview
This course, containing over 42 lectures and 2.5 hours of content, provides step-by-step instructions on logo design. No logo design experience is required; however, you should have a full or free trial version of Adobe Illustrator, even though you don't need prior knowledge working in this program.
You'll receive a 61-page eBook on how to design logos, as well as information on how to receive a logo design brief from a client. Then you'll learn how to collect reference materials and imagery to sketch out ideas.
Upon completion of this course, you'll understand mind mapping and mood boards, which help you brainstorm logos. You'll know how to create unique symbols, add elements to a word, use geometric shapes and initials, and position text properly.
Students will nail the basics of Illustrator, know where to find free fonts, and create logos in color, black and white, and in different formats. You'll also receive tips on sending ideas to clients, making changes and finalizing a logo, and pricing your work. All of these skills will make you a more valuable designer or allow you to use your creativity to make your own logos.
A 61 page downloadable pdf ebook with warm up exercises and sample logo design project.
On the request of a couple of students who were struggling with mind mapping I have put a couple of extra videos on my blog. You can find them at http://nobulldesignschool.com
Please also see the PDF files which includes an example of a logo design quote and further information to help you.
One of the students requested the logo positioning file. You will find it here saved down to Illustrator CS3 which will hopefully be accessible to most people. I have changed the font to Arial as most people will have it on their system. This is only a very rough guide, you will want to vary type sizes and size of the icon depending on the logo you are creating.
A sample ficticious logo design brief for an App Creation Company for practice
I have design experience, so I was concerned this may have been too introductory for me, BUT: once again, seeing a professional's process, which is a rare occurrence in the real world, always teaches you things you didn't know how to do, or reinforces certain ideas. I love how the instructor has organized the content, she does not spend too much time on trivial things, she gets really important ideas and techniques across, and most importantly, she gets us through the whole process, including client's changes, and the revision process. I would highly recommend any content this instructor produces. She has done a great job with this, and I am confident that she would produce equally excellent instructional material for any topic she undertakes! I will definitely check out her website for more content and courses.
This is my first design course and I can tell you, it is just PERFECT ! I would recommend it to anyone into logo design, since it shows all the business processes, from meeting with a client to the closing phase. I liked the documents and templates, where you can customize it and work it out for your company/freelancing. Simple, short, and straight to the point, well done Tara !!
I really loved this course! It was easy to follow the course and it gave me lots of insight into the process of creating logos and how to sell them to customers. Tara is an excellent instructor and I hope she creates a follow up course.
Outstanding! I was suspicious at first but I tried this course! You can even open your business on the logos, but the most important are the steps you need to follow for this. Of particular utility are and PDFs that you can download to complete this course. Congratulations to structure of this course !
One on the lessons here, that was helpfull in the end. I have to design a logo for my studies and they give us nothing to work with. And I had no idea, how to even start or "find a start". Now I have more then just an idea.. Thank you very much and for providing insight to you work (and even talking about the sensitive topics, like payment and so on). So.. Greetings martine