How to Design a Logo - a Beginners Course

Learn how to design a logo from client brief to finished design.
  • Lectures 42
  • Video 3 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

Creating logos isn't easy, especially when working with particular clients. And with so many designers out there, differentiating yourself can be difficult.

Knowing how to effectively map out your ideas will be the foundation on which you can craft extraordinary logos and bring something fresh to the table that clients can't refuse. This is how you make clients happy, draw attention to your work, build your client base, and potentially earn more money.

Learn How to Design an Eye-Catching and Effective Logo Every Time.

  • Generating and Sketching Design Ideas Quickly
  • Fonts and Text Positioning
  • Color and Format Options
  • Using Adobe Illustrator for Creation of Logos
  • Submitting Design Ideas and Working with Clients

Make Every Client Happy by Designing a Great Logo

The most difficult part of working as a designer is being able to generate a logo that a client will be happy with. The key is knowing how to understand a client's expectations, and using the right tools to draft ideas quickly. As a designer, you should also know how to properly position text, and how to choose the right colors and fonts that will represent a business in the best and most accurate way.

Contents and Overview

This course, containing over 42 lectures and 2.5 hours of content, provides step-by-step instructions on logo design. No logo design experience is required; however, you should have a full or free trial version of Adobe Illustrator, even though you don't need prior knowledge working in this program.

You'll receive a 61-page eBook on how to design logos, as well as information on how to receive a logo design brief from a client. Then you'll learn how to collect reference materials and imagery to sketch out ideas.

Upon completion of this course, you'll understand mind mapping and mood boards, which help you brainstorm logos. You'll know how to create unique symbols, add elements to a word, use geometric shapes and initials, and position text properly.

Students will nail the basics of Illustrator, know where to find free fonts, and create logos in color, black and white, and in different formats. You'll also receive tips on sending ideas to clients, making changes and finalizing a logo, and pricing your work. All of these skills will make you a more valuable designer or allow you to use your creativity to make your own logos.

What are the requirements?

  • Computer, A full or free trial version of Adobe illustrator for the latter part of the course (no prior knowledge required)

What am I going to get from this course?

  • Over 42 lectures and 2.5 hours of content!
  • A step by step course to learn how to design logos

What is the target audience?

  • People wanting to learn how to design a logo in order to - sell it as a service or to design their own logos


Section 1: Introduction

Section 2: Bonus
16.45 MB

A 61 page downloadable pdf ebook with warm up exercises and sample logo design project.

Section 3: Getting a Logo Design Brief

The PDF files to go with this can also be found in this section

The sample design brief pdf
A summary of the lives design brief

Notes: Logo design brief summary
48.15 KB
Sample logo design questionnaire
43.43 KB
Section 4: Reference Material, Moodboards and Mind Mapping
Collecting Together Reference Material
Mac Screenshot Take a Mac Screenshot by using command, shift and the number 4 - this will let you select an area to screen shot You can also use a free application called Skitch for creating screenshots PC Screenshot On a PC take a screenshot by using the "Print Screen" ( PrtScn) key…
Collecting imagery and creating moodboards

On the request of a couple of students who were struggling with mind mapping I have put a couple of extra videos  on my blog. You can find them at


I have created a site called to help you generate new ideas quickly. I should be useful if you are struggling with mindmapping or coming up with ideas to give you an extra bit of inspiration.

Section 5: Sketching out Ideas
Introduction to sketching out ideas
Adding elements to a word
How to create a symbol (practice exercise)
Creating a symbol
Common logo text positioning
Using a company's initials
Using the first letter of a company name
Using geometric shapes
Sketching recap and choosing the best ideas
Section 6: All about Fonts and Typography
Introduction to fonts
Finding free fonts for commercial use
Section 7: Adobe Illustrator Basics
Adobe Illustrator Basics
Section 8: Working up Logos in Illustrator in Black and White
Working up logos in Illustrator in black and white part 1
Working up logos in Illustrator in black and white part 2
Working up logos in Illustrator in black and white part 3
All the black and white logos
Section 9: Working up the Logos in Colour
Colour types
Colouring up the logos
All the colour logos
Section 10: Sending the Logos Designs to the Client
Sending logos to the client
Client feedback
Notes: Logo design feedback from the client
40.46 KB
Section 11: Amends and Finalising the Logo Designs
Amends and finalising
Creating different logo formats for the client
Section 12: Quoting, Invoicing and Admin

Please also see the PDF files which includes an example of a logo design quote and further information to help you.

Sample Logo Design Quote and What to Charge
89.38 KB
Sample Logo Design Invoice
63.97 KB
Section 13: Thank you and more

Section 14: Downloads and Sample Briefs
159.52 KB

One of the students requested the logo positioning file. You will find it here saved down to Illustrator CS3 which will hopefully be accessible to most people. I have changed the font to Arial as most people will have it on their system. This is only a very rough guide, you will want to vary type sizes and size of the icon depending on the logo you are creating.

46.62 KB

A sample ficticious logo design brief for an App Creation Company for practice

46.29 KB
A sample ficticious logo design brief for an App Creation Company for practice
A couple of extra videos can be found on the No Bull Design School blog which answer student questions on mind mapping and getting ideas: Creativity Technique for Generating Logo Design Ideas This video shows how you can use the random word technique to generate additional ideas How to Mind Map to G…

Instructor Biography

Tara Roskell , Graphic Designer 20+ Years Industry Experience | Facebook | Twitter

I am a freelance graphic designer with 20 years experience working in the Graphic Design industry. This consists of working for 10 years full time for design agencies, to becoming director of a small design agency and then finally freelancing for the last 8 years.

You can see examples of my design work here

My work consists of mainly design for print including  - logos/corporate identity, packaging design, brochures and posters and exhibition design. I have also blogged for several years on the subject of graphic design

I have created a course to go step by step through the process of logo design, which includes showing a briefing taking place on Skype through to how to generate ideas to the final logo. It also includes advice on quoting for design.


Average Rating
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    • Calvin Fu

    Understand how logo designers actually work

    Thanks Tara for demonstrating how a designer handles logo design project. Showing how to come up with design ideas as well as communicating with client made this course unique and practical.

    • Simon Reidy

    Fantastic for a beginner designer like myself

    I got so much out of this excellent course. Tara is an extremely clear, friendly and skilled trainer and a talented designer. She comprehensibly outlines every aspect of the logo design process, starting with initial client consultation, brainstorming and sketches, right through to learning advanced Adobe Illustrator design skills, having follow-up discussions with the client, choosing the right type of colour type for printing, and even how to go about charging the right amount. This is one of those courses that feels like it contains everything you need to know and nothing you don't, so you'll never feel bored or be left wanting. Thanks so much for getting me started with logo designing Tara. I know I will be referring back to this course on many occasions :)

    • Martin K

    Excellent course

    The way Tara explains things, her overall demeanor, is very pleasant. She will not only show you how to come up with an idea, but also how to create that idea in Illustrator. So you learn the basics of Illustrator as well. The fact that we also got a look at her interaction with a client and how that goes, was very interesting. Especially in regards to what to ask the client. You can't go wrong with this course!

    • Lita Doolan

    Great content and delivery

    I love the way this course opens up the design process for newbies to see how it works. I like the encouragement offered as the course progresses.

    • Armando

    Very helpful lecture

    Hi Tara, thank you for taking the time to put together this lecture which I enjoyed & was very helpful understanding the logo design workflow & process.

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Certificate of completion

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