Miguel Hernandez is the CEO of Grumo Media which he founded in October 2010.
Miguel has over 10 years of experience in multimedia production and has created promotional videos for clients like Hipmunk, inDinero, Ashton Kutcher, Faronics, VideoGenie, Buy4.com, Olo.com, and many more.
Miguel's many passions have taken him from his original love for mechanical engineering, to 3D animator, all the way to music video director, and web application developer.
Miguel has always had passion for film, technology, and startups.
Miguel was born in Bilbao, Spain and relocated to Vancouver, Canada in 1996 with most of his family.
Videos Rule. If your company's website doesn't have them, you are missing out on an awesome way of communicating with your customers. Videos are an easy and dynamic way of letting folks know about your products or services and they can mean the difference between a lookie-loo and actual sales.
Unfortunately, many companies let the high costs of professional videos turn them off to the real power of this marketing medium. Some folks even create low quality videos in-house.
As dynamic and powerful as videos can be, bad videos can be just as persuasive... in a totally negative way - giving potential customers a bad impressive of your company. Rather than adding poor quality videos to your site, you're probably better off not adding videos at all.
Now your company can stand out from the crowd and you don't need to spend $10K in order to have a professional video produced for your site. Are you ready for this? You can start enjoying the benefits of learning how to make your own, professional quality videos now with the help of an awesome video series that teaches you everything you need to know.
Welcome to the Grumo Course where I will teach you everything I know about creating awesome demo videos. Oh Yeah!
Have you noticed more and more websites' landing page have a big demo video promoting their products and services?
Miguel explains the benefits of using a great demo video on your website.
Miguel talks about the 9 steps he follows to create demo videos.
5 Parts, yes 1, 2, 3, 4, and Cinco!
Learn the 7 things a script must have to be a hit.
This PDF contains several revisions of the Hipmunk video script so you can see how it evolved before it went into production.
You'll notice that most changes simplified lines and helped to shape a more coherent and emotional story.
There are 2 possible approaches to a 1st script draft. Start with a barebones script with no story and add to it, or write a script with all the features of the product and simplify it to the essential ones.
This ZIP file contains: The SUCCESS Excel template, the Storyboard template Omnigraffle file, and the Storyboard 9 rectangle board in PDF.
Hardware and software options to record voice over.
Demostration of how to record voiceover with an iPhone and a blanket.
Miguel shows how he records voice over with an iPhone by actually showing the iPhone screen.
Use Voices.com to find a great selection of affordable voice over artists.
Only works on CS5.
Here are all the Illustrator files for the WhiteBoar project compatible down to CS2
How to prepare your assets to be imported into After Effetcts.
All project files used to render the final version delivered to client.
Listen to my finished masterpiece here (make sure you wear earplugs)
Miguel thanks all of you for watching this course.
I am quite experienced in Marketing, but this training helped me to bring my video skills on a higher level. Highly recommended!
What I've liked the most about this course is that you can end up with a global vision of the workflow you should follow to make an engaging demo video. Step by step. I particularly enjoyed the script part and how your illustration/animation work should match the voice over. The "success" rule as well... Thanks!
Awesome demo video is a great course, simple to fallow and understand. Good Job Miguel Hernandez.
Actually at first I was disappointed because I thought the course would include movie editing - as in movies you take, editing. Turns out it's animation using After Effects. Not only are the first 5 sections incredibly detailed with every aspect of storyboarding, script writing and sound editing but (I'm only on section 6 "Importing Assets into After Effects") Ryan Eurick (sp?) comes in and gives an in depth and detailed tutorial on After Effects animation! This is much more than I expected and much appreciated. I can now add this to my knowledge of basic movie editing. I *highly* recommend this course but be sure it uses the programs and style you wish to learn (as in, Wacom Tablet, Omni Graffle (for storyboarding), and After Effects). I'm loving it.
There's really a lot of great content in this course. Clear explanations and walkthroughs, good demonstrations of key points, helpful tips throughout. The course gives a broad overview of all of the production steps and tools that you'll need to create a short video, along with the Grumo methodology and philosophy for making videos. Even though the course's main subject is creating demo videos and advertisements, most of the information covered can work for producing other kinds of videos and media in general. In this way it functions as a kind of "intro to web media course" presented through a project-based format. It includes sample files for all the steps, so you can complete projects while following along with the course. While you'll need some additional study materials (and hours of practice) before being able to create videos professionally, I think this course is a great starting point.