How to Create an Awesome Demo Video for Your Business
by Grumo Media
Videos Rule. If your company's website doesn't have them, you are missing out on an awesome way of communicating with your customers. Videos are an easy and dynamic way of letting folks know about your products or services and they can mean the difference between a lookie-loo and actual sales.
Unfortunately, many companies let the high costs of professional videos turn them off to the real power of this marketing medium. Some folks even create low quality videos in-house.
As dynamic and powerful as videos can be, bad videos can be just as persuasive... in a totally negative way - giving potential customers a bad impressive of your company. Rather than adding poor quality videos to your site, you're probably better off not adding videos at all.
Now your company can stand out from the crowd and you don't need to spend $10K in order to have a professional video produced for your site. Are you ready for this? You can start enjoying the benefits of learning how to make your own, professional quality videos now with the help of an awesome video series that teaches you everything you need to know.
LECTURES:
CHAPTER 1: Intro
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06:36
Lecture 1:
Welcome -
00:26
Lecture 2:
How to create awesome demo videos -
06:35
Lecture 3:
Why does your website need a demo video? -
00:31
Lecture 4:
The 9 Production Stages
CHAPTER 2: Script Writing
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02:14
Lecture 1:
Learn the 5 parts of a great script -
02:49
Lecture 2:
What makes a script awesome? -
06:49
Lecture 3:
The 5 Sales Impulse Factors -
03:49
Lecture 4:
The whole advertising industry summed up -
02:24
Lecture 5:
08 - Study Case 1: The Hipmunk demo video - 03:10
- 10:13
-
7 slides
Lecture 8:
Hipmunk Script - All Versions - 01:48
-
04:48
Lecture 10:
Study Case 2: The HighlightCam Demo video 2/2 - 08:42
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03:10
Lecture 12:
Using Excel to apply the SUCCESS rules -
06:56
Lecture 13:
Comparing a Good script line versus a Bad one -
05:31
Lecture 14:
Stay away from boring, aim for balance -
04:54
Lecture 15:
Applying the SUCCESS rules to a whole script -
05:43
Lecture 16:
Learn the importance of a good script ending -
12:27
Lecture 17:
Reviewing all the main points
CHAPTER 3: Storyboarding
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03:31
Lecture 1:
Intro to Storyboarding -
06:16
Lecture 2:
Storyboarding requirements -
02:11
Lecture 3:
Creating a storyboard template -
07:36
Lecture 4:
Using Omnigraffle for Storyboarding -
08:38
Lecture 5:
Storyboard sections explained -
06:38
Lecture 6:
Drawing your Storyboard Shots -
11:31
Lecture 7:
Scanning and importing your shots -
26:13
Lecture 8:
Storyboard Samples -
1.71 MB
Lecture 9:
Highlightcam Storyboard and Omnigraffle File -
293.68 KB
Lecture 10:
Grumo Storyboarding Files
CHAPTER 4: Voiceover
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09:15
Lecture 1:
Voiceover recording intro -
01:55
Lecture 2:
iPhone voiceover app demo - 04:10
-
03:20
Lecture 4:
Background noise removal using Audacity - 02:21
-
08:36
Lecture 6:
Hiring a voiceover professional online
CHAPTER 5: Illustration
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05:01
Lecture 1:
Hardware for Illustration -
03:27
Lecture 2:
Software for Illustration -
02:06
Lecture 3:
Creating an asset list -
09:41
Lecture 4:
Setting up Illustrator -
69.91 KB
Lecture 5:
Project File for Illustrator Setup up -
1.12 MB
Lecture 6:
Whiteyboard Illustrator Files -
18:21
Lecture 7:
Drawing in Illustrator -
07:15
Lecture 8:
Coloring in Illustrator - 196.94 KB
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04:42
Lecture 10:
Prepping assets for animation -
102.1 KB
Lecture 11:
Project File for Prepping for After Effects
CHAPTER 6: Animation
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02:53
Lecture 1:
Animation Software and Hardware -
02:12
Lecture 2:
Setting up an After Effects project -
03:01
Lecture 3:
What are Comps in After Effects -
5.04 KB
Lecture 4:
Project File for After Effects Comps -
03:23
Lecture 5:
Importing Assets into After Effects -
261.23 KB
Lecture 6:
Project Files for Importing Assets in AE -
02:49
Lecture 7:
Rigging a Character in After Effects -
10.28 KB
Lecture 8:
Project File for Rigging a Character -
25:41
Lecture 9:
Animating a Shot in After Effects -
508.31 KB
Lecture 10:
Project Files for Animating a Shot -
21:03
Lecture 11:
Adding Effects in After Effects -
111.04 KB
Lecture 12:
Project Files for Effects in AE -
08:34
Lecture 13:
Creating Low-Res Previews in After Effects -
19.88 KB
Lecture 14:
Project file for Creating Low-Res Preview -
07:36
Lecture 15:
Final Render and Video Delivery -
40.9 MB
Lecture 16:
WhiteyBoard After Effects project
CHAPTER 7: Sound Design
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04:33
Lecture 1:
Intro to Sound Design -
07:44
Lecture 2:
Online Stock Sound Resources -
15:04
Lecture 3:
Recording your own sound effects -
05:30
Lecture 4:
Customizing Sound Effects -
01:56
Lecture 5:
Creating a Sound Library -
07:18
Lecture 6:
Selecting the perfect Music Sound Track -
12:49
Lecture 7:
Creating your own Music -
6.46 MB
Lecture 8:
Garage Band Demo Project Files
CHAPTER 8: Editing
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02:08
Lecture 1:
Editing software -
06:34
Lecture 2:
Overview of Final Cut Pro -
25:03
Lecture 3:
Shortcuts and basic editing actions - 14:57
CHAPTER 9: Delivering
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02:44
Lecture 1:
Intro to Compressing and Delivering Video -
05:09
Lecture 2:
Encoding video using Quicktime -
02:42
Lecture 3:
Encoding video using MPEG Streamclip -
07:55
Lecture 4:
Encoding video using VLC -
01:35
Lecture 5:
Encoding video using Final Cut Pro -
04:10
Lecture 6:
Encoding video using Compressor -
03:00
Lecture 7:
Delivering options introduced -
03:30
Lecture 8:
Delivering video via Email - 02:24
-
03:38
Lecture 10:
Delivering video via YouTube and Vimeo -
08:50
Lecture 11:
Delivering video via FTP -
04:07
Lecture 12:
Tracking video performance with Wistia
CHAPTER 10: Promoting
-
01:27
Lecture 1:
Intro to promoting video online -
18:26
Lecture 2:
Promoting video using YouTube -
13:58
Lecture 3:
Promoting video using Vimeo -
15:52
Lecture 4:
Promoting video using Facebook -
11:37
Lecture 5:
Promoting video using Twitter - 10:22
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02:54
Lecture 7:
Promoting video using TubeMogul -
09:39
Lecture 8:
Promoting video using Wordpress and Tumblr -
02:13
Lecture 9:
Course End
1318 users are already taking this course
- Over 98 lectures and 9.5 hrs of content!
- Scriptwriting - Learn to create simple, compelling, effective scripts in less than 2 hours
- Animating - Learn to create awesome animations quickly and cheaply
- Voice over - Learn how to record great voice over audio with no budget or where to hire great voice over talent.
- Editing - Learn how to put animation, audio, sound, all together with Final Cut or iMovie
- Promoting - Learn great social media marketing techniques to promote your video and increase your chances of it becoming viral
- Promote your startup and explain your services quickly and concisely
- Increase your conversion rates by up to 400%
- Keep your information pages clutter-free
- Use your demo video as an elevator pitch to raise capital
Instructors
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Miguel Hernandez
Founder of Grumo Media
Miguel Hernandez is the CEO of Grumo Media which he founded in October 2010.
Miguel has over 10 years of experience in multimedia production and has created promotional videos for clients like Hipmunk, inDinero, Ashton Kutcher, Faronics, VideoGenie, Buy4.com, Olo.com, and many more.
Miguel's many passions have taken him from his original love for mechanical engineering, to 3D animator, all the way to music video director, and web application developer.
Miguel has always had passion for film, technology, and startups.
Miguel was born in Bilbao, Spain and relocated to Vancouver, Canada in 1996 with most of his family.
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