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How to Create an Awesome Demo Video for Your Business

You don't need to spend $10K in order to have a professional video produced. Learn to make one yourself the easy way!
25 reviews
WHAT'S INSIDE
  • Lifetime access to 98 lectures
  • 9+ hours of high quality content
  • A community of 3000+ students learning together!
  • 190+ discussions
TAUGHT BY
  • Miguel Hernandez Founder of Grumo Media

    Miguel Hernandez is the CEO of Grumo Media which he founded in October 2010.

    Miguel has over 10 years of experience in multimedia production and has created promotional videos for clients like Hipmunk, inDinero, Ashton Kutcher, Faronics, VideoGenie, Buy4.com, Olo.com, and many more.

    Miguel's many passions have taken him from his original love for mechanical engineering, to 3D animator, all the way to music video director, and web application developer.

    Miguel has always had passion for film, technology, and startups.

    Miguel was born in Bilbao, Spain and relocated to Vancouver, Canada in 1996 with most of his family.

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How to Create an Awesome Demo Video for Your Business

You don't need to spend $10K in order to have a professional video produced. Learn to make one yourself the easy way!
25 reviews

Videos Rule. If your company's website doesn't have them, you are missing out on an awesome way of communicating with your customers. Videos are an easy and dynamic way of letting folks know about your products or services and they can mean the difference between a lookie-loo and actual sales.

Unfortunately, many companies let the high costs of professional videos turn them off to the real power of this marketing medium. Some folks even create low quality videos in-house.

As dynamic and powerful as videos can be, bad videos can be just as persuasive... in a totally negative way - giving potential customers a bad impressive of your company. Rather than adding poor quality videos to your site, you're probably better off not adding videos at all.

Now your company can stand out from the crowd and you don't need to spend $10K in order to have a professional video produced for your site. Are you ready for this? You can start enjoying the benefits of learning how to make your own, professional quality videos now with the help of an awesome video series that teaches you everything you need to know.

    • Over 98 lectures and 9.5 hours of content!
    • <b>Scriptwriting</b> - Learn to create simple, compelling, effective scripts in less than 2 hours
    • <b>Animating</b> - Learn to create awesome animations quickly and cheaply
    • <b>Voice over</b> - Learn how to record great voice over audio with no budget or where to hire great voice over talent.
    • <b>Editing</b> - Learn how to put animation, audio, sound, all together with Final Cut or iMovie
    • <b>Promoting</b> - Learn great social media marketing techniques to promote your video and increase your chances of it becoming viral
    • Promote your startup and explain your services quickly and concisely
    • Increase your conversion rates by up to 400%
    • Keep your information pages clutter-free
    • Use your demo video as an elevator pitch to raise capital

CURRICULUM

  • 1
    Student Testimonials and Sample Demo Videos
    Text
    I created this course with the intention to provide an alternative for cash strapped startups to produce their own demo videos. As a producer It hurt to turn down many hard working entrepreneurs because they just could not afford an studio like mine to produce their demo video. So I sat down and spe…
  • SECTION 1:
    Intro
  • 2
    Welcome
    06:36
  • 3
    How to create awesome demo videos
    00:26

    Welcome to the Grumo Course where I will teach you everything I know about creating awesome demo videos. Oh Yeah!

  • 4
    Why does your website need a demo video?
    06:35

    Have you noticed more and more websites' landing page have a big demo video promoting their products and services?
    Miguel explains the benefits of using a great demo video on your website.

  • 5
    The 9 Production Stages
    00:31

    Miguel talks about the 9 steps he follows to create demo videos.

  • SECTION 2:
    Script Writing
  • 6
    Learn the 5 parts of a great script
    02:14

    5 Parts, yes 1, 2, 3, 4, and Cinco!

  • 7
    What makes a script awesome?
    02:49

    Learn the 7 things a script must have to be a hit.

  • 8
    The 5 Sales Impulse Factors
    06:49
  • 9
    The whole advertising industry summed up
    03:49
  • 10
    08 - Study Case 1: The Hipmunk demo video
    02:24
  • 11
    Study Case 1: Analyzing the Hipmunk video script
    03:10
  • 12
    Study Case 1: Analyzing the Hipmunk video script 2/2
    10:13
  • 13
    Hipmunk Script - All Versions
    7 slides

    This PDF contains several revisions of the Hipmunk video script so you can see how it evolved before it went into production.
    You'll notice that most changes simplified lines and helped to shape a more coherent and emotional story.
    There are 2 possible approaches to a 1st script draft. Start with a barebones script with no story and add to it, or write a script with all the features of the product and simplify it to the essential ones.
     

  • 14
    Study Case 2: The HighlightCam Demo video 1/2
    01:48
  • 15
    Study Case 2: The HighlightCam Demo video 2/2
    04:48
  • 16
    How to apply the SUCCESS rules an independent script paragraph
    08:42
  • 17
    Using Excel to apply the SUCCESS rules
    03:10
  • 18
    Comparing a Good script line versus a Bad one
    06:56
  • 19
    Stay away from boring, aim for balance
    05:31
  • 20
    Applying the SUCCESS rules to a whole script
    04:54
  • 21
    Learn the importance of a good script ending
    05:43
  • 22
    Reviewing all the main points
    12:27
  • SECTION 3:
    Storyboarding
  • 23
    Intro to Storyboarding
    03:31
  • 24
    Storyboarding requirements
    06:16
  • 25
    Creating a storyboard template
    02:11
  • 26
    Using Omnigraffle for Storyboarding
    07:36
  • 27
    Storyboard sections explained
    08:38
  • 28
    Drawing your Storyboard Shots
    06:38
  • 29
    Scanning and importing your shots
    11:31
  • 30
    Storyboard Samples
    26:13
  • 31
    Highlightcam Storyboard and Omnigraffle File
    1.71 MB
  • 32
    Grumo Storyboarding Files
    293.68 KB

    This ZIP file contains: The SUCCESS Excel template, the Storyboard template Omnigraffle file, and the Storyboard 9 rectangle board in PDF.

  • SECTION 4:
    Voiceover
  • 33
    Voiceover recording intro
    09:15

    Hardware and software options to record voice over.
    Demostration of how to record voiceover with an iPhone and a blanket. 

  • 34
    iPhone voiceover app demo
    01:55

    Miguel shows how he records voice over with an iPhone by actually showing the iPhone screen.

  • 35
    Transferring voiceover from iPhone to PC via WiFi
    04:10
  • 36
    Background noise removal using Audacity
    03:20
  • 37
    Background noise removal using Soundtrack Pro
    02:21
  • 38
    Hiring a voiceover professional online
    08:36

    Use Voices.com to find a great selection of affordable voice over artists.

  • SECTION 5:
    Illustration
  • 39
    Hardware for Illustration
    05:01
  • 40
    Software for Illustration
    03:27
  • 41
    Creating an asset list
    02:06
  • 42
    Setting up Illustrator
    09:41
  • 43
    Project File for Illustrator Setup up
    69.91 KB

    Only works on CS5.

  • 44
    Whiteyboard Illustrator Files
    1.12 MB

    Here are all the Illustrator files for the WhiteBoar project compatible down to CS2

  • 45
    Drawing in Illustrator
    18:21
  • 46
    Coloring in Illustrator
    07:15
  • 47
    Project Files for Coloring and Drawing in Illustrator
    196.94 KB
  • 48
    Prepping assets for animation
    04:42

    How to prepare your assets to be imported into After Effetcts.

  • 49
    Project File for Prepping for After Effects
    102.1 KB
  • SECTION 6:
    Animation
  • 50
    Animation Software and Hardware
    02:53
  • 51
    Setting up an After Effects project
    02:12
  • 52
    What are Comps in After Effects
    03:01
  • 53
    Project File for After Effects Comps
    5.04 KB
  • 54
    Importing Assets into After Effects
    03:23
  • 55
    Project Files for Importing Assets in AE
    261.23 KB
  • 56
    Rigging a Character in After Effects
    02:49
  • 57
    Project File for Rigging a Character
    10.28 KB
  • 58
    Animating a Shot in After Effects
    25:41
  • 59
    Project Files for Animating a Shot
    508.31 KB
  • 60
    Adding Effects in After Effects
    21:03
  • 61
    Project Files for Effects in AE
    111.04 KB
  • 62
    Creating Low-Res Previews in After Effects
    08:34
  • 63
    Project file for Creating Low-Res Preview
    19.88 KB
  • 64
    Final Render and Video Delivery
    07:36
  • 65
    WhiteyBoard After Effects project
    40.9 MB

    All project files used to render the final version delivered to client.

  • SECTION 7:
    Sound Design
  • 66
    Intro to Sound Design
    04:33
  • 67
    Online Stock Sound Resources
    07:44
  • 68
    Recording your own sound effects
    15:04
  • 69
    Customizing Sound Effects
    05:30
  • 70
    Creating a Sound Library
    01:56
  • 71
    Selecting the perfect Music Sound Track
    07:18
  • 72
    Creating your own Music
    12:49
  • 73
    Garage Band Demo Project Files
    6.46 MB

    Listen to my finished masterpiece here (make sure you wear earplugs)

  • SECTION 8:
    Editing
  • 74
    Editing software
    02:08
  • 75
    Overview of Final Cut Pro
    06:34
  • 76
    Shortcuts and basic editing actions
    25:03
  • 77
    Adding the sound track and exporting the final video
    14:57
  • SECTION 9:
    Delivering
  • 78
    Intro to Compressing and Delivering Video
    02:44
  • 79
    Encoding video using Quicktime
    05:09
  • 80
    Encoding video using MPEG Streamclip
    02:42
  • 81
    Encoding video using VLC
    07:55
  • 82
    Encoding video using Final Cut Pro
    01:35
  • 83
    Encoding video using Compressor
    04:10
  • 84
    Delivering options introduced
    03:00
  • 85
    Delivering video via Email
    03:30
  • 86
    Delivering video via YouSendIt and WeTrasnfer
    02:24
  • 87
    Delivering video via YouTube and Vimeo
    03:38
  • 88
    Delivering video via FTP
    08:50
  • 89
    Tracking video performance with Wistia
    04:07
  • SECTION 10:
    Promoting
  • 90
    Intro to promoting video online
    01:27
  • 91
    Promoting video using YouTube
    18:26
  • 92
    Promoting video using Vimeo
    13:58
  • 93
    Promoting video using Facebook
    15:52
  • 94
    Promoting video using Twitter
    11:37
  • 95
    Promoting video using Reddit, StumbleUpon, and Digg
    10:22
  • 96
    Promoting video using TubeMogul
    02:54
  • 97
    Promoting video using Wordpress and Tumblr
    09:39
  • 98
    Course End
    02:13

    Miguel thanks all of you for watching this course.

RATING

  • 18
  • 7
  • 0
  • 0
  • 0
AVERAGE RATING
NUMBER OF RATINGS
25

REVIEWS

  • Charly Suter
    Extrodeniary - One of the best

    I am quite experienced in Marketing, but this training helped me to bring my video skills on a higher level. Highly recommended!

  • Jaime Quinto
    Good Course

    What I've liked the most about this course is that you can end up with a global vision of the workflow you should follow to make an engaging demo video. Step by step. I particularly enjoyed the script part and how your illustration/animation work should match the voice over. The "success" rule as well... Thanks!

  • Fernando Andrew
    Great Course !!!!!!

    Awesome demo video is a great course, simple to fallow and understand. Good Job Miguel Hernandez.

  • Sharon Hart
    Amazing Course

    Actually at first I was disappointed because I thought the course would include movie editing - as in movies you take, editing. Turns out it's animation using After Effects. Not only are the first 5 sections incredibly detailed with every aspect of storyboarding, script writing and sound editing but (I'm only on section 6 "Importing Assets into After Effects") Ryan Eurick (sp?) comes in and gives an in depth and detailed tutorial on After Effects animation! This is much more than I expected and much appreciated. I can now add this to my knowledge of basic movie editing. I *highly* recommend this course but be sure it uses the programs and style you wish to learn (as in, Wacom Tablet, Omni Graffle (for storyboarding), and After Effects). I'm loving it.

  • Dave
    Great content

    There's really a lot of great content in this course. Clear explanations and walkthroughs, good demonstrations of key points, helpful tips throughout. The course gives a broad overview of all of the production steps and tools that you'll need to create a short video, along with the Grumo methodology and philosophy for making videos. Even though the course's main subject is creating demo videos and advertisements, most of the information covered can work for producing other kinds of videos and media in general. In this way it functions as a kind of "intro to web media course" presented through a project-based format. It includes sample files for all the steps, so you can complete projects while following along with the course. While you'll need some additional study materials (and hours of practice) before being able to create videos professionally, I think this course is a great starting point.

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