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Become a freelance copywriter: Start making money from home!

59 reviews
  • Lifetime access to 23 lectures
  • 3+ hours of high quality content
  • A community of 3200+ students learning together!
  • 130+ discussions
  • Len Smith Freelance copywriter and communications consultant

    For the past 20 odd years Len has run his own business, Copywriting On Demand and manages

    He works from home, writing copy for organisations around the world - and lots of them have become personal friends.

    His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.

    Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.

    Married for more than 50 years (a world record?) he has three sons.

    He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.

    His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.

    Len can be contacted: and has an additional writing resource


Become a freelance copywriter: Start making money from home!

59 reviews


LEAN ON MY SHOULDER – this isn’t just a bunch of videos. I am always here on call, whatever your queries. I love to help!

FIRESIDE CHATS: Again, unlike other courses, I keep updating this with ‘fireside chats’ introducing new topics and expanding on older ones. AND regular free surprise bonuses to increase your income even more!

You really can make money as a freelancer

Just imagine, earning your living - a good living - without the hassle of commuting. Be your own boss. All you really need is a PC or Mac and a broadband connection - plus a desire to write and a bit of flair. Three months from now that could all become a reality. You will be a copywriter!

Unlike any other guide on How to be a Copywriter...

Unlike so many guides on the subject, it’s not a jumped-up list of ‘useful phrases’. It won’t tell you ‘how to make a million dollars overnight’. Instead it is a unique, detailed step-by-step guide to becoming a successful freelance copywriter working from home, from scratch.

Step by stepFollow each step and you can make between £300 ($450) a day and - with more experience - £500 ($750) a day. Not exactly a get rich quick formula, but a very respectable income. Especially for someone who is their own boss, has few overheads, doesn’t have to commute to work, and chooses exactly how much or how little work they want to take on. Because my website has been live for some time now, I get more than I need and have to turn work away.

Is it possible?
Sure, and in this guide I will show you – in detail – everything you need to know. Things like:
• How to begin from scratch and quickly build a portfolio
• How to find clients - fast
• How to market yourself
• How to build a copywriter website in just five days - for free
• How to find the most profitable projects and drop the rest
• How much to charge

In fact, I will even share my killer ‘terms and conditions’ that enable me to close more business at higher prices. I will:

• Introduce you to the jargon – no getting caught out as a beginner
• Show how to walk your clients through a brief, how to research topics, how to write for print and how to write for the web
• We will look at different writing styles (or ‘tone of voice’ as the marketing people call it).
• I will teach you questioning techniques for telephone interviews (I do all my work over the net and by phone) and show you some clever, low cost phone recording kit and transcription software so that you won’t even have to take notes
• Plus lots of tricks of the trade that save valuable time and mark you out as a real pro

And I will give you stacks of links to real samples of different types of copy, templates, tick lists and so on, plus more detailed descriptions of some of the topics covered in this book (build your own free library). In fact, everything you need to get you started with confidence.

    • None
    • Over 23 lectures and 3 hours of content!
    • Part one – everything you need for a fast-track start, including your first article
    • Part two – the copywriter’s ‘how to’: sales copy, expert copy, and more!
    • Part three – the essential skills that mark out a real pro
    • Part four – how to boost your income and turn your new website into a money magnet
    • Anyone….
    • … wanting a new career
    • … wanting to work from home – be their own boss
    • … wanting an extra revenue stream
    • … wanting the freedom of being a freelancer


  • 1
    My Story

    Len Smith describes how he moved into copywriting, how he learned not to worry about being an expert on any subject, how it all came together.

  • 2
    Introduction - how to become a freelance copywriter
  • SECTION 1:
    Getting started
  • 3
    How to download your handouts
    How to download your handouts
  • 4
    Getting started
    23 pages
    What is copywriting all about? Everything you need on day one. How to build a portfolio fast, including websites that are seeking freelance copywriters. Publish your first article just a few days from now! Find your own comfort zone. How to prepare a brief. How much should you charge? A winning contract. How to copyright your copywriting. Cut the hassle.
  • SECTION 2:
    Back to basics - the copywriter's 'how to'
  • 5
    Back to basics
    22 pages

    How to write sales copy

    White Papers - a big earning opportunity

    Write 'expert copy' - without being an expert

    How to write a case study

    Press releases

    How to write for websites - the fastest growing market

  • 6
    Case Studies and Adding Value - Fireside Chat
  • 7
    Review and case study - Fireside Chat
  • 8
    Build A Copywriting Website In Just Five Days From Now
    5 pages
  • 9
    Your 'online brochure' copywriter's website - Fireside Chat

    In this video we check if you've had any problems developing your 'online brochure' - and offer a solution.

  • 10
    Google's Keyword Planner
  • 11
    NOTES Google's Keyword Planner
    9 pages
  • SECTION 3:
    Back to basics II
  • 12
    Back to basics
    24 pages
  • 13
    The Bleedin' Apostrophe - Fireside Chat
  • SECTION 4:
    How to boost your copywriting income
  • 14
    Boost Your Income
    17 slides
  • 15
    Master Google Keywords - fireside chat
  • 16
    Infomercials - a new revenue stream

    Here's a new revenue stream for copywriters - more income, no extra overheads - ad a way to differentiate yourself from other freelancers. Watch the video and download the notes.

  • 17
    NOTES - new revenue stream; Infomercials
    4 pages
  • SECTION 5:
    More on pricing your work
  • 18
    Fireside chat - more on pricing

    A fantastically detailed review of prices charged for all types of writing - plus a link to a useful Freelance Writer forum

  • SECTION 6:
    This and that
  • 19
    5 pages
  • 20
    Samples Of Finished Work
    5 pages
  • 21
    4 pages

    A downloadable resource of really useful links for writers - in both Word and pdf format.

  • SECTION 7:
  • 22
    Hard Copy Notes - for those people having difficulty downloading
    1 page
  • 23
    Conclusion - and more ways to sell your copy!


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  • Gary B.
    Lots of Great Information

    While this course has a couple of organizational problems and links that no longer work, it is jam packed with useful and most importantly <actionable> content. The enthusiasm and expertise of the presenter keeps it fresh and interesting, while the large amount of well written supplementary material adds a dimension that video alone can't touch. The instructor lays out <exactly> what you have to do learn this skill in an easy to follow, step by step format. There is so much great, <real-world> content here, I want to go through the course again. A very enthusiastic 5 stars!

  • Owner, Haydee Emilou Ilagan
    Bravo, Len Smith!

    The best Copywriting 101 course for newbies and those who want to upgrade their copywriting skills. Though I went through lots of trainings already, I am still able to get new information from Len. I am onto Len's next courses. Thanks so much!

  • Val Perry Rendel
    Exceeds expectations

    I enrolled in this course thinking I might get a few pointers here and there, and to my pleasant surprise, every single lecture was immensely useful. (I confess I did skip the bits about standard grammar and punctuation, since, as an English professor, I feel comfortable with those.) Len offers very useful and very specific advice for writing, publishing, seeking clients, using tools such as Google keywords, and building a portfolio. On top of that, he's a born teacher, with just the right blend of seriousness and humor, plus a pleasant voice. :) Very glad I took this course, and would recommend it to anyone seeking to write professionally.

  • Ivana Krizmanic
    Very useful course

    I always liked the idea of being a freelance copywriter, but never dared to even try because I never really thought that I could make any money out of it. But now after taking this course, I know how to start. The course is packed with useful info and links, I recommend it to everyone who wants to start a career as a copywriter but doesn't know how to begin.

  • Chintan Zalani
    Brilliant Instructor with great content

    Copywriting 101 is a great course for anyone willing to take up the profession as a freelancer. The content in form of downloadable pdf files and the video lectures (fireside charts) is enjoyable as well as comprehensive. The course deals with both the technical aspects of copywriting and the business side of starting a copywriting freelancing business. The instructor Len brings many years of freelance copywriting experience and is always available for any help students need. Highly recommend taking up the course to all the aspiring copywriters!

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