For the past 20 odd years Len has run his own business, Copywriting On Demand and manages www.the-writers-guru.com
He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Just imagine, earning your living - a good living - without the hassle of commuting. Be your own boss. All you really need is a PC or Mac and a broadband connection - plus a desire to write and a bit of flair. Three months from now that could all become a reality. You will be a copywriter!
Unlike so many guides on the subject, it’s not a jumped-up list of ‘useful phrases’. It won’t tell you ‘how to make a million dollars overnight’. Instead it is a unique, detailed step-by-step guide to becoming a successful freelance copywriter working from home, from scratch.
Step by stepFollow each step and you can make between £300 ($450) a day and - with more experience - £500 ($750) a day. Not exactly a get rich quick formula, but a very respectable income. Especially for someone who is their own boss, has few overheads, doesn’t have to commute to work, and chooses exactly how much or how little work they want to take on. Because my website has been live for some time now, I get more than I need and have to turn work away.
Is it possible?
Sure, and in this guide I will show you – in detail – everything you need to know. Things like:
• How to begin from scratch and quickly build a portfolio
• How to find clients - fast
• How to market yourself
• How to build a copywriter website in just five days - for free
• How to find the most profitable projects and drop the rest
• How much to charge
In fact, I will even share my killer ‘terms and conditions’ that enable me to close more business at higher prices. I will:
• Introduce you to the jargon – no getting caught out as a beginner
• Show how to walk your clients through a brief, how to research topics, how to write for print and how to write for the web
• We will look at different writing styles (or ‘tone of voice’ as the marketing people call it).
• I will teach you questioning techniques for telephone interviews (I do all my work over the net and by phone) and show you some clever, low cost phone recording kit and transcription software so that you won’t even have to take notes
• Plus lots of tricks of the trade that save valuable time and mark you out as a real pro
And I will give you stacks of links to real samples of different types of copy, templates, tick lists and so on, plus more detailed descriptions of some of the topics covered in this book (build your own free library). In fact, everything you need to get you started with confidence.
Len Smith describes how he moved into copywriting, how he learned not to worry about being an expert on any subject, how it all came together.
In this video we check if you've had any problems developing your 'online brochure' - and offer a solution.
Here's a new revenue stream for copywriters - more income, no extra overheads - ad a way to differentiate yourself from other freelancers. Watch the video and download the notes.
A fantastically detailed review of prices charged for all types of writing - plus a link to a useful Freelance Writer forum
A downloadable resource of really useful links for writers - in both Word and pdf format.
I always liked the idea of being a freelance copywriter, but never dared to even try because I never really thought that I could make any money out of it. But now after taking this course, I know how to start. The course is packed with useful info and links, I recommend it to everyone who wants to start a career as a copywriter but doesn't know how to begin.
Copywriting 101 is a great course for anyone willing to take up the profession as a freelancer. The content in form of downloadable pdf files and the video lectures (fireside charts) is enjoyable as well as comprehensive. The course deals with both the technical aspects of copywriting and the business side of starting a copywriting freelancing business. The instructor Len brings many years of freelance copywriting experience and is always available for any help students need. Highly recommend taking up the course to all the aspiring copywriters!
This course was great. I am now earning money having done a case study and I'm also on a monthly retainer for ghost blogging (I did the first six half price). The clients are so happy they've referred me to all their contacts, so other projects are in the pipeline. Thanks Len for a really practical course that has helped me open a new revenue stream within weeks.
Very very helpful .Lots to learn but Len provides valuable advice and a real plan to follow. It's just the start of a new journey.
I've really enjoyed this course and presentation. The downloads are extremely helpful and the fireside chat very informative. By the end, I'm feeling very positive about my copywriting. Thanks Malcolm