Growth Hacking: an Introduction

Learn the art and science of Growth Hacking from growth team members at Facebook, LinkedIn, LivingSocial, and Dropbox!
33 reviews
TAUGHT BY
  • Gagan Biyani Co-Founder, Udemy and Growth Hackers Conference

    The Growth Hackers Conference brings together the best startup marketers in the technology industry to discuss trends and tactics for building sustainable long-term growth. It was co-founded by Erin Turner and Gagan Biyani in October 2012.

    At consumer Internet companies big and small, the drive to find scalable and repeatable ways to gain customers is blurring the lines between marketing, product management, and engineering. We're seeing a new role emerge across Silicon Valley: the "growth hacker" and entire growth teams are combining quantitative direct marketing techniques, data modeling, relentless testing, and the harnessing of distribution existing networks. Facebook, Twitter, LinkedIn, and Airbnb are just a few companies who've grown to millions of users with this new breed of marketers leading the charge.

    Growth Hackers Conference is an event and online course for technology entrepreneurs, marketers, developers, and investors to learn from the best growth hackers in Silicon Valley.

    Guests will hear from the best growth hackers in the business, including the founders of the growth teams at Facebook and Twitter, the co-founder and CTO of LivingSocial, the CEO of KISSMetrics and other leading thinkers and entrepreneurs. Our speakers will cover everything from how to make sure the right growth engine is embedded at the core of a product to how they've skyrocketed customer numbers once product-market fit is already working.

    The first conference was held on Friday, October 26 at the Quadrus Conference Center in Menlo Park to hear from speakers with track records of success in building businesses using growth hacking techniques.

    </p>

  • Erin Turner Product leader at Wildfire/Google

    Erin Turner is an entrepreneur and product manager in commerce, games, & social media. Currently she is Product Director at Wildfire (now a division of Google), the leading social media marketing platform. Previously Erin founded and led two startups, Crave and Gigabeat (acquired by Napster) and spent 8 years in the game industry at Electronic Arts (EA), Kixeye, and Trion Worlds.

WHAT'S INSIDE
  • Lifetime access to 26 lectures
  • 9+ hours of high quality content
  • A community of 1400+ students learning together!
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Growth Hacking: an Introduction

Learn the art and science of Growth Hacking from growth team members at Facebook, LinkedIn, LivingSocial, and Dropbox!
33 reviews

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COURSE DESCRIPTION

This course was put together by me, Gagan Biyani, a co-founder of Udemy, and Erin Turner, who co-founded the Growth Hackers Conference with me. I can honestly say this is the best lineup of speakers I could have imagined teaching you about the subject of Growth Hacking.

There's nearly 10 hours of content in this course.

Not only will you get access to panels and lectures on growth hacking, but you will also receive exclusive one-on-one interviews with many of the speakers. We took them backstage and asked them tough questions about how to build a growth team, what metrics to focus on, and what mistakes they made that you can learn from.

Here are the lectures included in this course:

Chamath Palihapitiya, Founder of Facebook Growth Team
Keynote: "How we put Facebook on the path to 1 billion users"

Sean Ellis, CEO of Qualaroo and coined the term "Growth Hacker"
Keynote: "Building an Authentic, Effective Growth Engine for your Business"

Panel: Erin Turner (moderator), Danielle Morrill (Twilio, Referly), Hiten Shah (KISSmetrics), Nabeel Hyatt (Zynga, Spark Capital), Joe Zadeh (AirBnB),
Panel: "Growth for early stage startups"

Mike Greenfield, Growth Hacker in Residence at 500 Startups, founder of Circle of Moms
"The Art of A/B Testing"

Aaron Batalion, CTO of LivingSocial
"The LivingSocial Story: Always Be Growing"

Aaron Ginn (moderator), Blake Commagere (Causes), Simon Tisminezky (SpeedDate), Matt Humphrey (HomeRun), Jesse Farmer (Everlane, DevBootCamp),
Panel: "Harnessing networks for distribution"

Andrew Chen (moderator), Eric Florenzano (Twitter), David Lieb (Bump), Linda Tong (TapJoy),
Panel: "Growth on mobile"

Elliot Schmukler, LinkedIn Growth Team
"So, where should I start optimizing, anyway?"

Jeremy Liew (moderator), Josh Elman (Greylock, Twitter), ChenLi Wang (Dropbox), Yee Lee (Google),
Panel: "Building a culture & skill set to get results"

Plus one-on-one interviews with:

  • Aaron Batalion
  • Andrew Chen
  • Blake Commagere
  • Chamath Palihapitiya
  • ChenLi Wang
  • David Lieb
  • Elliot Schmukler
  • Eric Florenzano
  • Hiten Shah
  • Jeremy Liew
  • Jesse Farmer
  • Josh Elman
  • Linda Tong
  • Matt Humphrey
  • Mike Greenfield
  • Sean Ellis
  • Simon Tisminezky

More information:

Growth hacking is disrupting marketing as we know it.

At consumer Internet companies big and small, the drive to find scalable and repeatable ways to gain customers is blurring the lines between marketing, product management, and engineering. We're seeing a new role emerge across Silicon Valley: the "growth hacker" and entire growth teams are combining quantitative direct marketing techniques, data modeling, relentless testing, and the harnessing of distribution existing networks. Facebook, Twitter, LinkedIn, and Airbnb are just a few companies who've grown to millions of users with this new breed of marketers leading the charge.

Growth Hackers Conference is an event for technology entrepreneurs, marketers, developers, and investors to learn from the best growth hackers in Silicon Valley.

You will hear from the best growth hackers in the business, including the founders of the growth teams at Facebook and Twitter, the co-founder and CTO of LivingSocial, the CEO of KISSMetrics and other leading thinkers and entrepreneurs. Our speakers will cover everything from how to make sure the right growth engine is embedded at the core of a product to how they've skyrocketed customer numbers once product-market fit is already working.

    • Intelligence
    • Willingness to Learn
    • Over 26 lectures and 10 hours of content!
    • Understand the basics of Growth Hacking
    • Learn how to use A/B testing and metrics to improve your numbers
    • Hear from heads of Facebook, Dropbox, Twitter, AirBnB, and more about how to build a growth team
    • Learn to avoid the biggest pitfalls experienced growth hackers have made
    • Marketers
    • Founders of Companies
    • Developers interested in the "business side"
    • Aspiring growth hackers

THE UDEMY GUARANTEE

30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion

CURRICULUM

  • SECTION 1:
    Growth Hackers Conference
  • 1
    Chamath Palihapitiya - How we put Facebook on the path to 1 billion users
    39:14
  • 2
    Sean Ellis - Bulding An Authentic, Effective Growth Engine For Your Business
    30:33
  • 3
    Panel 1 Growth For Early Stage Start Ups
    56:21
  • 4
    Mike Greenfield - The Art Of AB Testing
    33:59
  • 5
    Aaron Batalion - The Living Social Story: Always Be Growing
    30:50
  • 6
    Panel 2 Harnessing Networks For Distribution
    56:23
  • 7
    Panel 3 Growth On Mobile
    54:43
  • 8
    Elliot Schmukler - So Where Should I Start Optimizing Anyway
    33:36
  • 9
    Panel 4 Building a Culture and Skill Set to Get Results
    46:52
  • SECTION 2:
    Exclusive One-on-One Interviews
  • 10
    Interview Aaron Batalion
    07:14
  • 11
    Interview Andrew Chen
    21:43
  • 12
    Interview Blake Commagere
    19:21
  • 13
    Interview Chamath Palihapitiya
    05:04
  • 14
    Interview Chen Li Wang
    18:50
  • 15
    Interview David Lieb
    07:05
  • 16
    Interview Elliot Schmukler
    07:43
  • 17
    Interview Eric Florenzano
    07:23
  • 18
    Interview Hiten Shah
    13:51
  • 19
    Interview Jeremy Liew
    11:41
  • 20
    Interview Jesse Farmer
    19:26
  • 21
    Interview Josh Elman
    13:46
  • 22
    Interview Linda Tong
    08:21
  • 23
    Interview Matt Humphrey
    10:53
  • 24
    Interview Mike Greenfield
    14:24
  • 25
    Interview Sean Ellis
    10:42
  • 26
    Interview Simon Tisminezky
    08:47

UDEMY BY THE NUMBERS

38,500,000
Hours of video content
8,500,000
Course Enrollments
3,500,000
Students

RATING

  • 24
  • 5
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AVERAGE RATING
NUMBER OF RATINGS
33

REVIEWS

  • Celestemorales@gmail.com M
    Good information, experts talking

    The audio of the questions very poor.

  • Nick White
    Easily worth the money

    I've only listened to the first 3x lectures so far but each one individually is worth the fee. Great course.

  • Varun Jain
    Great Insights !

    Makes you look at your app / product from a very different perspective and is very very interesting.

  • Bruno Rocca
    awesome course - would recommend to every founder

    best course ever. thank you gagan

  • Sasha Eslami
    Love it!

    Best $ spent this month!

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