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Foundations of Business Strategy

Foundations of Business Strategy introduces strategic analysis frameworks and their underlying theory.
198 reviews
TAUGHT BY
  • Michael Lenox Slover Professor of Business - University of Virginia

    Professor Lenox teaches at the University of Virginia's Darden School of Business where he coordinates and teaches the core MBA strategy course. He also serves as Associate Dean and Executive Director of Darden's Batten Institute for Entrepreneurship and Innovation. In 2009, he was recognized as a Faculty Pioneer by the Aspen Institute and as the top strategy professor under 40 by the Strategic Management Society. In 2011, he was named one of the top 40 business professors under 40 by Poets & Quants.

    Prior to joining Darden in 2008, Professor Lenox was a professor at Duke University's Fuqua School of Business where he served as the area coordinator for Fuqua’s Strategy Area and coordinated and taught the core MBA strategy course and was runner-up for the Chrysler faculty teaching award on multiple occasions. He received his Ph.D. in Technology Management and Policy from MIT and the degrees of Bachelor and Master of Science in Systems Engineering from the University of Virginia. Professor Lenox has also served as an assistant professor at New York University's Stern School of Business and as a visiting professor at Harvard University, Oxford University, and IMD.

WHAT'S INSIDE
  • Lifetime access to 15 lectures
  • 6+ hours of high quality content
  • A community of 32900+ students learning together!
  • 160+ discussions
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Foundations of Business Strategy

Foundations of Business Strategy introduces strategic analysis frameworks and their underlying theory.
198 reviews

COURSE DESCRIPTION

A Faculty Project Course - Best Professors Teaching the World

Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. Managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.

    • Over 15 lectures and 7 hours of content!

CURRICULUM

  • SECTION 1:
    Introduction to Strategic Analysis
  • 1
    Introduction to Strategic Analysis
    19:04
  • 2
    Lecture Slides
    19 slides
  • SECTION 2:
    Understanding Competitive Markets
  • 3
    Understanding Competitive Markets
    24:05
  • 4
    Lecture Slides
    27 slides
  • SECTION 3:
    Analyzing Industry Structure
  • 5
    Analyzing Industry Structure
    50:31
  • 6
    Lecture Slides
    44 slides
  • SECTION 4:
    Analyzing Firm Capabilities
  • 7
    Analyzing Firm Capabilities
    36:31
  • 8
    Lecture Slides
    26 slides
  • SECTION 5:
    Analyzing Competitive Dynamics
  • 9
    Analyzing Competitive Dynamics
    39:01
  • 10
    Lecture Slides
    27 slides
  • SECTION 6:
    Determining Competitive Positioning
  • 11
    Determining Competitive Positioning
    23:58
  • 12
    Lecture Slides
    24 slides
  • SECTION 7:
    Determining Firm Scope
  • 13
    Determining Firm Scope
    33:18
  • 14
    Lecture Slides
    21 slides
  • 15
    Concluding Thanks
    Text
    Thank you for registering and taking "Foundations of Business Strategy". I hope it was a valuable experience for you and that you were able to learn some tools and frameworks that will help you with your next strategic analysis.  It has been a pleasure making this material available to you and for b…

RATING

  • 127
  • 47
  • 15
  • 6
  • 3
AVERAGE RATING
NUMBER OF RATINGS
198

REVIEWS

  • Mohammad Anggasta
    Great & valuable course!!!

    Very clear explanation to help students get into the strategic management field. Thank you Prof!

  • David Arroyo
    Immensely Important Inforation

    Well taught and easy to understand.

  • Bassem Bolous
    Great

    Very Well Explained!

  • Himanshu Panwar
    Informative & Well paced

    I take this opportunity to thank Prof. Michael Lenox & team and Udemy for providing this course. Foundations of Business Strategy is the building block for designing the strategy for our business whether you are an entrepreneur, Decision maker in an organisation or any stakeholder. The course is very informative, brilliantly paced, covers all basics with apt attention and examples. The study material in terms of videos & presentation slides are precise & to the mark. As far as course instructor Prof. Michael Lenox is concerned, he is outstanding with his style, pace, sound knowledge, spot on examples and great to listen to. Thanks a lot again Prof. Michael Lenox & team and Udemy !!! Cheers !!! Hope to get many more courses like this. Regards Himanshu

  • Tan La
    Informative Interesting new Conceptual

    It is interesting stuffs. I have a hard time grab the concept, but I learn quiet a few thing. If you are CEO or Business Entreupeur (Sorry, can't spell that :)), it is good for you. You will learn how business strategy work and make your business better. The professor learns thing from different business and show you how they implement. Not bad course.

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