Foundations of Business Strategy

Foundations of Business Strategy introduces the underlying theory and frameworks that inform strategic analysis.

by Michael Lenox

A Faculty Project Course - Best Professors Teaching the World

Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. Managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.

Reviews

Average Rating:

by J Smith, 2 months ago

slide presentation (+ sound!!) (+(FLASH!!!!)

A good course/subject matter to teach BUT ... The guy knows little of slide preparation - the slides are too 'busy' - too many words with v. little variation What happened to 'little is more'? InfoPoint: if he's speaking whilst people are reading then its a given that at least 50% attention deficit kicks in :-( Such lecturers should learn that slides are props - props to the words of their lectures. What's the point of attending any lecture at which the lecturer reads from the slide? ........ ? Design-wise - the slides are, inter alia, dull + uninspiring :-( - and the presentation is made in Flash :-( InfoPoint: iPads etc cannot view Flash-based lectures. Check out the many recent articles defining the target demographic of such lecturers as accessing digital info via handheld devices ....... Flash? ..... duh? Further, lecturers should spend a few hours studying colour psychology to discover the advantages such influence upon student's reception. - even font sizes (& font choice) have an effect upon reception. The lecturers know what they're talking about, have a lot of experience in teaching BUT scant regard for modern, fast & efficient delivery. - and what happened to the sound?????????!!!!!!!!!
by Toni Ramirez, 2 months ago

A concise and straightforward edge

Here is the breakdown of what businesses need to focus on in order to gain that competitive advantage. To set forth their values and how the company can visualize to represent itself in the cut-throat current market. A good introduction to get a grasp on the subject and a must see for anyone interested in Business Strategies along with a SWOT breakdown and clear slides.
by Alexander Kitov, 17 hours ago

Great Course. Looking forward to the next course for Business Strategy.

A really great course with some very valuable information. The overall amount of information is very well chosen. Great lecturer and very logical explanations.

Best,
Alex

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Table of Contents

Over 15 lectures and 7 hrs of content!

Instructors

Michael Lenox

Slover Professor of Business - University of Virginia

Professor Lenox teaches at the University of Virginia's Darden School of Business where he coordinates and teaches the core MBA strategy course. He also serves as Associate Dean and Executive Director of Darden's Batten Institute for Entrepreneurship and Innovation. In 2009, he was recognized as a Faculty Pioneer by the Aspen Institute and as the top strategy professor under 40 by the Strategic Management Society. In 2011, he was named one of the top 40 business professors under 40 by Poets & Quants.

Prior to joining Darden in 2008, Professor Lenox was a professor at Duke University's Fuqua School of Business where he served as the area coordinator for Fuqua’s Strategy Area and coordinated and taught the core MBA strategy course and was runner-up for the Chrysler faculty teaching award on multiple occasions. He received his Ph.D. in Technology Management and Policy from MIT and the degrees of Bachelor and Master of Science in Systems Engineering from the University of Virginia. Professor Lenox has also served as an assistant professor at New York University's Stern School of Business and as a visiting professor at Harvard University, Oxford University, and IMD.

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Foundations of Business Strategy