Enter your Business successfully in LATIN countries!

Learn the basis which will let you understand the success keys to make business based on Internet there.
4 reviews
TAUGHT BY
  • Miguel Caballero Serial Enterpreneur. CEO Tutellus.
    Miguel Caballero  is a Spanish Enterpreneur and Engineer, and has been cofounder of multiple Startups during last 15 years. Miguel is Industrial Engineer by UA and MBA by the IE Business School. Nowadays, Miguel is CEO and Founder of Tutellus .

    Miguel started his professional career working in the own Business School, developing the actual web platform. After he founded  Quoba, a startup based on learning services to B2B market .They worked for Santander Bank, Asisa and Sanitas, first Insurance brands in Spain, and finally the founders sold the company to the Global Services Division of IBM .

    After selling that company Miguel was cofounder of Neomedia, a pioneer engineering specialized in wireless technology with a powerful R&D area. He developped projects in Spain,Portugal, Italy, Bolivia, Ecuador, Brazil, Argentina, Colombia & Mexico. He learned to differentiate subcultures and ways to make business in all those countries. The company grew to have around 20 million $ in sales. Miguel also founded MET , an company center on Smart Cities and made an exit during 2010.

    During those years Miguel travelled a lot and was a common speaker in more than 100 events, in 12 countries and for 7 years (IEEE Latam, SIMO TCI , Mundo Internet 2005-2010,, etc). He got an International PCT patent about WiFi Location Services and was the co-creator of another 3 patents about Mobility Algorithms based on smart parking systems.

    Since 2011 Miguel has been focused on Tutellus , the leading Education collaborative platform based on Latinamerica, with more than 10.000 videocourses and MOOCs of Universities, Business Schools and Users. He travels frequently to the States and Latinamerica, and he thinks Latinamerica and Mediterranean countries are excellent markets with great facilities to get into now.

    You can follow him in Twitter and Pinterest.
WHAT'S INSIDE
  • Lifetime access to 29 lectures
  • 4+ hours of high quality content
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Enter your Business successfully in LATIN countries!

Learn the basis which will let you understand the success keys to make business based on Internet there.
4 reviews

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COURSE DESCRIPTION

I will give you a FREE 20 minutes interview through a Webinar during the course, to solve you doubts or give u real contacts and advices in these countries.

I have been making Business with latin people since 1999, when I was studying an MBA in IE Business School in Madrid. I realized that each country has his own idiosyncrasy, culture and different ways to make the same. So you should adapt to each situation if you want to get success.

Now everybody knows that there's a HUGE opportunity to make business in LATAM; 200 million Internet users, growh of 30% per year, and much more positive indicators in the same direction. But Latins have their own way to make Business, to close agreements, to make the PPRR & Social Media activities... and they act diferent than people form te States. We must learn a lot about them.

So In this course you will learn:
  • How to priorize the entering to different countries depending on your goals. 
  • What are the most interesting countries for your products or services. 
  • How to catch the attention of first users and media contacts. 
  • How to priorize SEO an Social Media tactics depending on the region.
  • How to priorize activities to get you goals in a minimun cost.
  • Growth Hacking tactics that run in LATAM countries.

    DON'T SUBESTIME THE SUBCULTURES AND LATIN STYLE; IF YOU TRY TO DO THE SAME THAN IN THE STATES, BE SURE YOU'LL FAIL.

    Take this course and learn to think like a Latin. You'll understand more about the way they make business, and your strategy will be more successful both in LATAM and the US, because you'll know much more your [new] users and they will perveive you as a 'better comany' to work with.

      • Over 29 lectures and 4.5 hours of content!
      • You'll think differente after taking the course to start business in Latin countries
      • You'll know better of you potential Latin clients/ users all over the world
      • You'll get the basis to deploy the skills you need to make business WITH them
      • You'll understand more about how to adapt your 'ecosystem' to other different countries
      • You'll learn a lot of tactics than run very well inside the Latin comunitty, and you'll be able to apply them in any country
      • Enterpreneurs
      • Business Development guys
      • Sales people
      • Consultance people with interest in LATAM market
      • Anyone with interest in making business with more than... 300 million people!

    THE UDEMY GUARANTEE

    30 day money back guarantee
    Lifetime access
    Available on Desktop, iOs and Android
    Certificate of completion

    CURRICULUM

    • SECTION 1:
      The Goals
    • 1
      Fix your GOALS
      06:59
      As Latins are different than people from US, I will help you to find the best answers to fix your Goals, depending on your interest. 
    • 2
      Who is your CLIENT?
      05:53
      Ok, you know your client in the States but... if people are and act different in LATAM... Do you really think you can hold your US strategy? I will teach you to identify you client there.
    • 3
      All about the MARKET
      06:54
      LATAM market is huge, but it varies depending on the region. We'll study first indicators you should think about to focus your business there.
    • 4
      Establish new TACTICS
      07:23
      If people are and act different in LATAM, we should adapt our Marketing and Business tactics to them I'll teach you tricks, formules, things they like... after knowing them in a very deep way.
    • 5
      RESUME Section 1
      03:39
    • 6
      Slides Section 1
      61 slides
    • SECTION 2:
      The best Countries
    • 7
      SWOT analysis
      06:46
      We'll study 10 main countries of LATAM, including Spain & Italiy, to make business in. With real and actualized macroeconomic & Internet data.
    • 8
      The LIST
      02:12
      I will tell you the best countries to make business depending on your goals. A real and practical List based on my experience.
    • 9
      MOUSE head or LION tail?
      04:17
      You will learn characteristics to become a Mouse head or Lion tail in LATAM. It's a good way to study your competence before arriving and to know yourself better.
    • 10
      RESUME Section 2
      02:53
    • 11
      Slides Section 2
      24 slides
    • SECTION 3:
      The Tactics
    • 12
      Latins in my TEAM
      05:00
      Who people are best to work with? I'll show you ALL the things you should know and nobody told you before hiring a LATAM guy. Countries, cultures and people are different. Don't fail in this point, it's critical.
    • 13
      PIVOTING from the States
      02:37
      You'll learn best places to stay in US to make business from, with some strategies to save money in your travels, agreements and business developments.
    • 14
      Should I GO there?
      04:00
      I will teach you tricks to use in different countries when you go, and with the objetive to make business faster and to get your business goals.
    • 15
      Local TACTICS
      04:15
      I will teach you main tactics to get before going there, to optimize your travels and business. Latins have a peculiar way to make business in their countries.
    • 16
      Growth HACKING for Latins
      03:29
      I will teach you some of best growth hacking tactics to apply there, based on my own experience.
    • 17
      RESUME Section 3
      04:03
    • 18
      Slides Section 3
      34 slides
    • SECTION 4:
      How to catch ther ATTENTION
    • 19
      Their IDOLS
      04:24
      We'll review different ways to catch users attention through their idols, celebrities and famous people... and with lean budgets.
    • 20
      GUERRILLA Marketing
      05:40
      I will teach you best methods to get the fastest results with the minimum costs applying Guerrilla Marketing tactics in these countries.
    • 21
      Save the ZOMBIES
      05:27
      I will tell you a very funny experience with a project I co-created and got a VIRAL results quickly. You will earn some of the basis to get the same result in your business.
    • 22
      RESUME Section 4
      02:14
    • 23
      Slides Section 4
      37 slides
    • SECTION 5:
      Social Media actions
    • 24
      FACEBOOKing
      02:55
      We'll review main characteristics of the actual Facebook market in LATAM to know better your clients and getting them to your Site.
    • 25
      LEAN FB tactics
      05:13
      You will learn some FB tactics applying "Lean philosopy" I was using with excelent results, improving benefits and decreasing costs managing several parameters I'll teach you.
    • 26
      RESUME Section 5
      03:09
    • 27
      Slides Section 5
      19 slides
    • SECTION 6:
      Final Resume
    • 28
      Final Conclusions
      04:14
    • 29
      Sources of the course
      2 pages

    UDEMY BY THE NUMBERS

    38,500,000
    Hours of video content
    8,500,000
    Course Enrollments
    3,500,000
    Students

    RATING

    • 3
    • 1
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    AVERAGE RATING
    NUMBER OF RATINGS
    4

    REVIEWS

    • Francisco López
      Very interesting course

      Great starting point to plan my marketing strategy.

    • Javier Ortiz Conesa
      Good content and a better Teacher

      Miguel is a 'native speaker' and gets to hold you all the time very center on the course. I was interested in LATAM as an usual enterpreneur, but despite of beeing Spanish I've never been there and it helped me to understand better some positions. 100% advisable.

    • Victor M. Vazquez Pena

      Very comprehensive material covering all the stages for a successful deployment. Top class learning at a ridiculous cost.

    • Jose Maria Franco Linares
      Por favor escribe el título de tu calificacion aquí

      Por favor escribe tu crítica aquí

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