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Enter your Business successfully in LATIN countries!

Learn the basis which will let you understand the success keys to make business based on Internet there.
20 reviews
WHAT'S INSIDE
  • Lifetime access to 29 lectures
  • 4+ hours of high quality content
TAUGHT BY
  • Miguel Caballero Serial Enterpreneur. CEO Tutellus.
    Miguel Caballero  is a Spanish Enterpreneur and Engineer, and has been cofounder of multiple Startups during last 15 years. Miguel is Industrial Engineer by UA and MBA by the IE Business School. Nowadays, Miguel is CEO and Founder of Tutellus .

    Miguel started his professional career working in the own Business School, developing the actual web platform. After he founded  Quoba, a startup based on learning services to B2B market .They worked for Santander Bank, Asisa and Sanitas, first Insurance brands in Spain, and finally the founders sold the company to the Global Services Division of IBM .

    After selling that company Miguel was cofounder of Neomedia, a pioneer engineering specialized in wireless technology with a powerful R&D area. He developped projects in Spain,Portugal, Italy, Bolivia, Ecuador, Brazil, Argentina, Colombia & Mexico. He learned to differentiate subcultures and ways to make business in all those countries. The company grew to have around 20 million $ in sales. Miguel also founded MET , an company center on Smart Cities and made an exit during 2010.

    During those years Miguel travelled a lot and was a common speaker in more than 100 events, in 12 countries and for 7 years (IEEE Latam, SIMO TCI , Mundo Internet 2005-2010,, etc). He got an International PCT patent about WiFi Location Services and was the co-creator of another 3 patents about Mobility Algorithms based on smart parking systems.

    Since 2011 Miguel has been focused on Tutellus , the leading Education collaborative platform based on Latinamerica, with more than 10.000 videocourses and MOOCs of Universities, Business Schools and Users. He travels frequently to the States and Latinamerica, and he thinks Latinamerica and Mediterranean countries are excellent markets with great facilities to get into now.

    You can follow him in Twitter and Pinterest.
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Enter your Business successfully in LATIN countries!

Learn the basis which will let you understand the success keys to make business based on Internet there.
20 reviews
I will give you a FREE 20 minutes interview through a Webinar during the course, to solve you doubts or give u real contacts and advices in these countries.

I have been making Business with latin people since 1999, when I was studying an MBA in IE Business School in Madrid. I realized that each country has his own idiosyncrasy, culture and different ways to make the same. So you should adapt to each situation if you want to get success.

Now everybody knows that there's a HUGE opportunity to make business in LATAM; 200 million Internet users, growh of 30% per year, and much more positive indicators in the same direction. But Latins have their own way to make Business, to close agreements, to make the PPRR & Social Media activities... and they act diferent than people form te States. We must learn a lot about them.

So In this course you will learn:
  • How to priorize the entering to different countries depending on your goals. 
  • What are the most interesting countries for your products or services. 
  • How to catch the attention of first users and media contacts. 
  • How to priorize SEO an Social Media tactics depending on the region.
  • How to priorize activities to get you goals in a minimun cost.
  • Growth Hacking tactics that run in LATAM countries.

    DON'T SUBESTIME THE SUBCULTURES AND LATIN STYLE; IF YOU TRY TO DO THE SAME THAN IN THE STATES, BE SURE YOU'LL FAIL.

    Take this course and learn to think like a Latin. You'll understand more about the way they make business, and your strategy will be more successful both in LATAM and the US, because you'll know much more your [new] users and they will perveive you as a 'better comany' to work with.

      • Over 29 lectures and 4.5 hours of content!
      • You'll think differente after taking the course to start business in Latin countries
      • You'll know better of you potential Latin clients/ users all over the world
      • You'll get the basis to deploy the skills you need to make business WITH them
      • You'll understand more about how to adapt your 'ecosystem' to other different countries
      • You'll learn a lot of tactics than run very well inside the Latin comunitty, and you'll be able to apply them in any country
      • Enterpreneurs
      • Business Development guys
      • Sales people
      • Consultance people with interest in LATAM market
      • Anyone with interest in making business with more than... 300 million people!

    CURRICULUM

    • SECTION 1:
      The Goals
    • 1
      Fix your GOALS
      06:59
    • 2
      Who is your CLIENT?
      05:53
    • 3
      All about the MARKET
      06:54
    • 4
      Establish new TACTICS
      07:23
    • 5
      RESUME Section 1
      03:39
    • 6
      Slides Section 1
      61 slides
    • SECTION 2:
      The best Countries
    • 7
      SWOT analysis
      06:46
    • 8
      The LIST
      02:12
    • 9
      MOUSE head or LION tail?
      04:17
    • 10
      RESUME Section 2
      02:53
    • 11
      Slides Section 2
      24 slides
    • SECTION 3:
      The Tactics
    • 12
      Latins in my TEAM
      05:00
    • 13
      PIVOTING from the States
      02:37
    • 14
      Should I GO there?
      04:00
    • 15
      Local TACTICS
      04:15
    • 16
      Growth HACKING for Latins
      03:29
    • 17
      RESUME Section 3
      04:03
    • 18
      Slides Section 3
      34 slides
    • SECTION 4:
      How to catch ther ATTENTION
    • 19
      Their IDOLS
      04:24
    • 20
      GUERRILLA Marketing
      05:40
    • 21
      Save the ZOMBIES
      05:27
    • 22
      RESUME Section 4
      02:14
    • 23
      Slides Section 4
      37 slides
    • SECTION 5:
      Social Media actions
    • 24
      FACEBOOKing
      02:55
    • 25
      LEAN FB tactics
      05:13
    • 26
      RESUME Section 5
      03:09
    • 27
      Slides Section 5
      19 slides
    • SECTION 6:
      Final Resume
    • 28
      Final Conclusions
      04:14
    • 29
      Sources of the course
      2 pages

    RATING

    • 15
    • 5
    • 0
    • 0
    • 0
    AVERAGE RATING
    NUMBER OF RATINGS
    20

    REVIEWS

    • Carlos Erdozain
      Good lessons to profit

      Miguel has good skills as teacher and communicator. I used the course to learn new things of hispanic world, and I'm using them with good results!!

    • Susana Fernández
      when do we start?

      I can't wait to start my own business! Is there anything else I need to know? I feel ready to start right now!

    • Nathalie Jurado
      Clever and simple

      It takes everyting down so cleverly that everything becomes really easy.

    • GlG derG
      Very comprehensive course, good topics coverage, experienced teacher

      Miguel is an experienced entrepreneur from Spain with a lots of experience in establishing projects and startups in other, especially latin american markets; with this course he provides a comprehensive, well structured introduction into latin american business culture, that will help get your business started and understand the people and institutions you gonna deal with. Definitely worth the time and money!

    • Mixter Blaze
      Great and useful course!!

      This is a great and useful course to improve my knowledge about business in latin countries. Everybody can learn with it, is really interesting.

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    • Certificate of Completion