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Enhanced WordPress Strategies For Business

Supercharge Any Website With These Inside Tips, Tweaks and Tools For WordPress That Drive Traffic and Attract Customers
10 reviews
WHAT'S INSIDE
  • Lifetime access to 147 lectures
  • 10+ hours of high quality content
  • A community of 100+ students learning together!
TAUGHT BY
  • Licorice Group Training With a Twist

    The Licorice Group is an Internet publishing company that specializes in quality multimedia products and training software. 

    Founders Michel and Sylvie Fortin have worked with entrepreneurs and small businesses spanning 200 different industries since the early 90's. They often speak at seminars and training events around the world, and have coached thousands of people all over the globe. 

    Other Licorice Group trainers include select experts, authors, and leaders in their respective fields. Together, they have a leg up on what works, what works extremely well, and what doesn't work at all. Therefore, they can provide you with a different angle and a unique perspective other training programs don't have. 

    Or as we might say, "Licorice Group is Training With a Twist! " 

    We welcome suggestions for new courses, so if there's anything you'd like to have us cover, please let us know. We're listening!

  • Michel Fortin Expert Trainer at The Licorice Group

    A direct response copywriter and marketing consultant for the better part of 25 years, Michel Fortin is also an expert trainer, web designer, WordPress geek, and serial entrepreneur.

    He was instrumental in selling hundreds of millions of dollars worth of products and services for his clients in a wide variety of industries, which included some of the most successful marketing campaigns on the Internet. His proven, battle-tested strategies can significantly improve your responsiveness, visibility, and conversion rate.

    Together with his wife Sylvie Fortin, Michel is the co-founder of The Licorice Group, an online training and publishing company, as well as Success Chef University, a membership site that shows you how to build, manage, and grow online businesses.

    Today, he is an in-demand public speaker and highly sought-after consultant around the world. For several years he also taught sales, marketing, ecommerce, and web design at a local college under their accredited Business Administration and Marketing Management programs.

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Enhanced WordPress Strategies For Business

Supercharge Any Website With These Inside Tips, Tweaks and Tools For WordPress That Drive Traffic and Attract Customers
10 reviews

Have you ever tried to build or enhance a website to grow your business? Have you spent lots of time learning WordPress, how to work with plug-ins, and how to tweak your website to boost traffic and sales, only to have it produce lackluster results? Have web designers quoted you a price tag of several thousand dollars just to build it for you?

With this Wordpress Tips and Tricks course you can learn How to Increase Website Traffic, which tips, tweaks, and tools you can use, without complicated programming, to boost your WordPress website and transform it into a traffic magnet -- in less time, with less money, and with a lot less effort.

  • Which plug-ins create the best results
  • How to tweak your plug-ins to maximize your site's selling power
  • How to work with themes and templates to optimize your site's attraction potential
  • And how to avoid common errors committed by WordPress designers.

This Wordpress Tips and Tricks course will take you through top essential and nice-to-have plug-ins, including admin, SEO, security, layout, usability, social, and even multimedia plug-ins. It will also dive into how to work with themes and templates, and how to tweak them a lot more efficiently.

Also, this course will show you how to tweak the look-and-feel of your website using styles, graphics, and design "tricks." It will reveal some shortcuts using copy-and-paste-simple snippets of code, as well as a number of quick-and-dirty online tools and resources -- many of which are free.

This course is for:

  • Do-it-yourselfers who know the basics of WordPress and want to know how to take it to the next level.
  • Hired webmasters or web designers who want to improve their skills to bring much greater value to their clients.
  • Web site owners who don't know the technical stuff but want to be sure their web people make the right decisions.

This course is not for:

  • Uber-Geeks who are looking for advanced coding skills. (You can certainly learn a lot from this course, but you may get bored.)
  • Complete newbie who don't have any knowledge of WordPress. (You would get more out of this course if you first took a WordPress Basics course, then came back to upgrade your education.)

This course is meant for people who don't want to get involved with heavy programming, but want to learn How to Increase Website Traffic, tweak their WordPress websites and discover powerful shortcuts to enhance their online business or blog.

This Wordpress Tips and Tricks course by developer Michel Fortin will give you a new perspective on how to optimize and ramp up your website for maximum traffic, stickiness, and conversion.

    • Must already have a basic understanding of WordPress, such as how to install it and then how to install plugins and themes.
    • Over 147 lectures and 11 hours of content!
    • Students will walk away with a better understanding of WordPress strategies and inside tips they can apply immediately to improve the results from their business website.
    • These strategies can be applied to corporate websites, ecommerce sites, blogs, content sites, or sales pages - as long as they are built on WordPress.
    • Webmasters who want to learn enhanced WordPress strategies for business websites, so they can charge more for their skills.
    • Employees responsible for their company's sites, who know the basics of WordPress and want to know how to take it to the next level.
    • Hired webmasters or web designers who want to improve their skills to bring much greater value to their clients.
    • Entrepreneurs or small business owners who want their site to get the best possible results, and want to avoid common pitfalls.
    • Website owners who don't know the technical stuff but want to be sure their web people make the right decisions.

CURRICULUM

  • SECTION 1:
    Introduction to FortinPress
  • 1
    Welcome And Introduction
    02:08

    Welcome and Introduction to the FortinPress course about WordPress

  • 2
    What FortinPress Covers
    03:01

    In this video, you will learn what the FortinPress course covers, and gain a better understanding of its contents

  • 3
    Who This Course is For...
    00:36

    In this video, we discuss who this course is intended for, and who will benefit most from taking the classes.

  • 4
    About The Instructor
    01:56

    In this video, you are introduced to Michel Fortin, the instructor of FortinPress

  • 5
    How To Get Support And Ask Questions
    1 page
  • SECTION 2:
    Bonuses and Resources
  • 6
    How To Download Class Working Files
    1 page
  • 7
    Resources From Class 1
    4.82 KB

    This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file.

  • 8
    Resources From Class 2
    6.71 KB

    This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file. 

  • 9
    Resources From Class 3
    5.93 KB

    This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file. 

  • 10
    Resources From Class 4
    8 KB

    This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file. 

  • 11
    Resources From Class 5
    4.5 KB

    This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file. 

  • 12
    Resources From Class 6
    5.08 KB

    This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file. 

  • 13
    Bonus class for FortinPress students
    01:03:12

    As a member of a private Platinum Coaching Group , each week a member delivers a class to other members. Recently, I delivered a "closed-door" session to members only, where I talked about some of the new features in WordPress. As a free bonus for FortinPress students, here is the exclusive recording to this private class.

  • SECTION 3:
    Class 1: WordPress Best Practices
  • 14
    Introduction and Overview
    14:03

    In this video, we introduce the course and provide an overview of what to expect in the coming classes.

  • 15
    Free Bonuses and Class Resources
    12:12

    In this video, we reveal where and how you can download the class resources and free bonuses available.

  • 16
    Quick Tips and Tools
    02:41

    In this video, we demonstrate some of the core "best practices" all developers should know when working with Wordpress

  • 17
    Using a Local Development Server
    04:15

    In this video, we demonstrate the importance of using a development server on your local computer, instead of developing your WordPress site live.

  • 18
    Working With a Child Theme
    06:41

    In this video, we discuss the importance of using a child theme when customizing your theme's styles

  • 19
    About Our Recommended WordPress Plugins
    03:25
  • 20
    Plugins: WordPress Reset
    01:25
  • 21
    Plugins: WP Example Content
    01:49
  • 22
    Plugins: Use Google Libraries
    01:57
  • 23
    Plugins: Shortcodes Ultimate
    17:21
  • 24
    Class 1 Q&A Session Introduction
    00:27
  • 25
    Q&A: How To Add an Optin Box in the Sidebar
    02:41
  • 26
    Q&A: How to Manage Your Bookmarks
    06:24
  • 27
    Q&A: How to Convince Clients to Switch to WordPress
    04:18
  • 28
    Q&A: Can a PHP Site be Functional Inside Wordpress?
    05:39
  • SECTION 4:
    Class 2: Essential Administrative Plugins
  • 29
    Introduction to Class 2
    01:55
  • 30
    Plugins: Add Quicktag
    11:28
  • 31
    Plugins: Admin Management Xtended
    01:58
  • 32
    Plugins: Broken Link Checker
    01:44
  • 33
    Plugins: Clean Options
    02:15
  • 34
    Plugins: Duplicator
    02:04
  • 35
    Plugins: Exec-PHP
    00:55
  • 36
    Plugins: Google Analytics for WordPress
    00:47
  • 37
    Plugins: Grab & Save
    03:15
  • 38
    Plugins: Portable phpMyAdmin
    01:12
  • 39
    Plugins: Plugins Garbage Collector
    00:29
  • 40
    Plugins: Search & Replace and Search Regex
    04:42
  • 41
    Plugins: Simple Tags
    06:57
  • 42
    Plugins: WP-DbManager
    00:58
  • 43
    Plugins: WP Optimize
    01:13
  • 44
    Plugins: WP CleanFix
    00:38
  • 45
    Plugins: WP Show IDs
    00:52
  • 46
    Plugins: WP Status Dashboard
    02:47
  • 47
    Introduction to Security Plugins
    00:43
  • 48
    Plugins: Absolute Privacy
    01:22
  • 49
    Plugins: Akismet
    00:36
  • 50
    Plugins: Anti Feed-Scraper Message
    01:52
  • 51
    Plugins: Secure WordPress
    00:45
  • 52
    Plugins: ServerBuddy
    02:04
  • 53
    Plugins: SI Captcha Anti-spam
    01:13
  • 54
    Plugins: Stop Spammer Registrations
    00:30
  • 55
    Plugins: User Spam Remover
    00:29
  • 56
    Plugins: Wordpress Firewall
    01:23
  • 57
    Plugins: WP Ban
    00:25
  • 58
    About CloudFlare
    11:40
  • 59
    Class 2: Q&A Session Intro
    01:03
  • 60
    Q&A: How do I turn off Auto Save?
    08:15
  • 61
    Q&A: Can you have too many plugins in Wordpress?
    04:18
  • 62
    Q&A: Can Cloudflare put my site at risk?
    01:23
  • 63
    Q&A: Do you recommend a duplicator plugin?
    03:19
  • 64
    Q&A: Do you design for mobile phones?
    02:27
  • 65
    Q&A: Is the free version of Cloudflare adequate?
    02:32
  • SECTION 5:
    Class 3: Essential SEO (Search Engine Optimization) Plugins
  • 66
    Class 3 Introduction
    01:19
  • 67
    SEO and Front-End Loading
    13:55
  • 68
    Plugin: Wordpress SEO & All-in-One SEO Pack
    07:49
  • 69
    Plugin: Google XML Sitemaps
    01:06
  • 70
    Plugin: No Self Pings & SEO Smart Links
    01:11
  • 71
    Plugin: Plugin Output Cache & Pretty Link
    02:21
  • 72
    Plugin: The Big Four of SEO
    06:19
  • 73
    Plugin: Smart 404
    00:56
  • 74
    Plugin: WP Supercache & W3 Total Cache
    06:25
  • 75
    Plugin: iRobots.txt & Robots Meta
    04:03
  • 76
    5-Minute SEO
    01:43
  • 77
    Plugin: Useful Social Plugins
    11:40
  • 78
    Autoresponder Tip and Evergreen Articles
    06:54
  • 79
    Selfpromotion.com & RSS Submit
    05:02
  • 80
    Page Speed Test
    02:16
  • 81
    Wrapping Up Class 3
    01:50
  • SECTION 6:
    Class 4: Plugins You Should Have
  • 82
    Introduction to Class #4
    00:56
  • 83
    A Few Good Resources
    08:37
  • 84
    Plugins: Addsig
    02:25
  • 85
    Plugins: Ambrosite
    11:44
  • 86
    Plugins: Custom Classes
    02:21
  • 87
    Plugins: Better Excerpt
    01:55
  • 88
    Widget: Jquery Vertical Accordion Menu
    01:31
  • 89
    Plugins: List Category Posts
    01:08
  • 90
    Plugins: Order Plugins
    01:29
  • 91
    Plugins: Post Plugins Set
    04:11
  • 92
    Widget: Section Widget
    02:16
  • 93
    Plugins: Widget Logic
    03:27
  • 94
    Plugins: All-in-one Fav Icon
    02:17
  • 95
    Plugins: Form Plugins
    02:35
  • 96
    Plugins: Comment Approved Notifier
    02:10
  • 97
    Plugins: Dagon Design Sitemap Generator
    01:14
  • 98
    Plugins: Popover Plugins
    01:09
  • 99
    Plugins: Feed Styler
    01:29
  • 100
    Plugins: Link Truncator
    00:38

RATING

  • 10
  • 0
  • 0
  • 0
  • 0
AVERAGE RATING
NUMBER OF RATINGS
10

REVIEWS

  • David Husnian
    Exceeded my expectations and well worth the time!

    If you're looking for a quick summary then this course has excellent information as long as you're somewhat knowledgeable about WordPress and comfortable making coding tweaks; even then the list of plug-ins is very valuable. This course isn't meant for hardcore WordPress developers and if that's you then you won't find a lot here (you'll generally find it too simple and basic), and if you are just beginning with WordPress or even if you've used WordPress for years but rarely do more than create a blog post then you may be overwhelmed and find it "too techie" -- although the plug-in lessons should be understandable to most and useful. But, if you're in the sweet spot, I can guarantee you'll discover some great, and tremendously useful, techniques, methods, plug-ins and information. This course is essentially a series of webinars that were recorded live in front of a webinar audience and then broken up into individual lessons. What I liked It was very "look over the shoulder", hands-on stuff, so instead of just telling you things, Michel actually showed you how to do things, why and when you'd want to do them (or wouldn't want to do them), and showed some of the potential mistakes you might make. The list of plug-ins and the run through of each of them was enlightening and, even though I thought I knew a lot, I discovered many gems both in the plug-ins and in interesting ways to use the plug-ins. Michel goes through every recommended plug-in explaining what it's for, how to use it, why to use it and shows specific examples when appropriate. I liked the way the webinar question and answer sessions were done and presented. I liked the genial, informal, and friendly teaching style Michel uses and that, while he is clearly an expert in this topic, there was never a hint of the superior attitude that so many experts fall into and that impedes the transfer of knowledge and hinders learning. What I didn't like Since these were webinars that were split into lessons, I found several things I didn't like: 1. Some of the lessons, particularly at the beginning were so short that it seemed that a lesson had barely started before it was time to do all the clicking necessary to start the next one. 2. A few of the lessons cut off in mid-sentence, while a few others had "dead air" at the end of them. 3. There was a lot of hands-on live demonstrations but many times the screen was so small it was hard to read and particularly hard getting the Web addresses (URLs) of many of the sites was difficult without a "stop, rewind and replay" a few times each -- a callout on the videos with the URL would be nice like was done at the beginning. Also, a few times what Michel was showing was off the screen so you couldn't see them. 4. The list of plug-ins reviewed dragged on a little too long, cutting that down would have allowed more time for other things and more depth on some of the more complex things. You'll notice that not many of the things I didn't like about the course had anything to do with the content of the course. Michel well exceeded my expectations and the course was well worth the time I invested in it. I certainly look forward to more courses from the Licorice Group and Michel Fortin. FYI, and as an aside to udemy, I tried viewing the course in a 800x600 browser and the UI elements overlapped and made some of the UI links unclickable until I made the browser screen bigger. This happened on the latest versions of Firefox and Chrome using the standard font sizes.

  • Pamela Miles
    Simply Blown Away!

    I am only 23 Lectures in on this 147 Lecture course. I love how each topic is broken down into chunks that allowd me to learn and implement it right then and there. It will be so much easier to come back to a "specific topic" and re-watch just that topic when I run into something on a website that I need to utilize from what Michel has taught. I have learned so much and can't wait to take my websites (and my customers' websites) to a whole new level...and save so much time by implementing the things Michel is teaching in this course. Can't wait to finish the rest of this course...but I wanted to take a moment and give encouragement to anyone thinking of purchasing this course...IT IS AWESOME...and you won't be disappointed. I promise it will be money very well spent that you will recover over and over again in the time saving techniques he teaches you in this course! -- Pamela Miles CalorieConfusion.com

  • Cara Goodman
    Michel Fortin's WordPress Course Delivers!

    Michel Fortin delivers top quality material in this WordPress course.  His enthusiasm for and knowledge of this subject translate well in his ability to relay material in a way that is easy to understand and exciting to learn. The course is structured well.  It progresses at a pace that makes understanding and implementing quite achievable.  With his combined technical and creative background, Michel infuses the course with valuable marketing concepts and insights. Michel delivers the puzzle pieces and the guidance, enabling students to design and piece together websites to fit their vision and needs.

  • Successpod Inc
    Fortin: The Wordpress Ninja

    There are few people who have mastered the technology of wordpress like Michael has; and maybe no one else who can blend that mastery with a world-class marketing career, and an authentic passion for teaching and mentoring others. If you want to get behind the curtain with a real wizard, take this course. Lou D'Alo

  • Dennis Rosenberg
    The Real Deal

    Michel Fortin is the 'expert's expert' when it comes to Wordpress...but don't let that put you off. He explains everything logically and clearly and he brings you up to speed with Wordpress painlessly. Highly recommended -- if you want to learn the practical facts of creating and launching any type of website with Wordpress, then you will love this course, I promise!

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  • Certificate of Completion
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