I have a Ph.D. in Psychology and decades of experience applying psychology to the design of digital products as a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of Weinschenk Institute, LLC. We call the company "The Team W". I consult, coach, teach, and speak about usability, user experience, persuasion, creativity, and presentations. I've been lucky enough to travel around the world as a keynote speaker. Sometimes I teach as an Adjunct Professor at the University of Wisconsin. My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, and my most recent ones include: How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? I also blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.
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In this lecture you will learn about how to measure the reading level or difficulty of the text you use at a website. NOTE: The website I show in the lesson for a readability calculator is no longer available. I've added an "External Resource" link for a different one you can use which is: http://www.online-utility.org/english/readability_test_and_improve.jsp
Not all cultures relate to color in the same way. In this lecture we'll take a look at color and culture.
Note: I've added a link to the color chart I show in the lesson in the External Resources section.
Started of slow but becomes an interesting, useful summary of relevant ux research and how you can use it. Totally worth the money.
Learning something new is always a bonus but this course is super packed with information. Susan is great in explaining how the human mind works with applied examples. I didn't expect to get such quick feedback on various occasions. Thank you!
It is exactly what I needed! Scientific but easy, clear, effective, interesting, inspiring. I love that!!! Thank you very much!
I set out to understand how to engage audiences and found this course and ended up enrolling. Though it was not what I was looking for, it was very informative and engaging. I learned a lot about how people think, how they act and what makes them behave the way they do. Some additional material for deeper understanding on each topic would have been very helpful. Would love to do an advanced course on the same subject and also one on how to engage audiences, especially the millennials. Thank you Susan
Excellent course! I find it rather amazing how Susan makes quite complex stuff -human behavior-, so easy to easy to grasp and retain. Her way of teaching is engaging, entertaining and professional. I appreciated the insightful practical examples she gives to illustrate the topics dealt with during each section. Thank you so much, Susan!