Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.
Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is “The Brain Lady”, because she applies research on the brain and neuroscience to design. She is the founder of the Weinschenk Institute.
You'll learn what you need to know about people, how they think, decide, remember, and what motivates them. You'll learn how to apply psychology to the design of websites, apps, and products so that they are engaging.
You'll learn what to do so that people are more likely to take the action you want them to take -- use your product, register at your website, make a purchase, and so on.
You'll learn about the need to belong and how to use ideas such as social validation, reciprocity, and trust to engage your target audience. You'll learn what make ideas and websites go viral.
You'll learn about instincts and how to use automatic reactions to sex, danger, and the fear of loss to lead people to take an action.
You'll learn what psychologists know about memory, reading, and vision and how to use this information to grab and hold attention and direct behavior.
You'll learn why stories are so engaging, and how to use them.
You'll learn how to work with the self-stories that people tell themselves in order to get people to try something new.
You'll learn about how mentioning money or death changes behavior, how many choices people can handle, about the special part of the brain that is sensitive to faces and how to keep it engaged .
You'll learn about how to use the desire for mastery and intrinsic motivation to encourage people to take certain actions.
And much much more!
The instructor is Susan Weinschenk. Susan has a Ph.D. in Psychology, and 30 years of experience applying psychology to the design of software, websites, apps, and technology products. She's the author of How to Get People to Do Stuff, and 100 Things Every Designer Needs to Know About People.
The Design for Engagement course has quizzes and exercises so you can practice what you are learning.
I've study social psychology but yet this course is easy to follow for everyone. I've found this course really inspiring: is full of practical tips that we can use in many context. I'll start other courses with Dr. Weinschenk for sure :D
Thank you Susan for presenting in your calm and unaffected way. I enjoyed the course, it's structure and exercises - when you're absent from the screen it's less impactful or maybe that's just my crossmodal preference. Your sound is also really good, having taken some additional courses their poor sound quality is too distracting.
I'm stronlgy believe that take this course was a great decision. Susan is a really good mentor, she explains very clear the concepts with great researches that point to the exacly what you want, the results that are the best options for your app/web/platform.
I've learned so much from this class! Dr. Susan Weinschenk is an engaging lecturer. The lectures were short, succinct with research referenced. Really loved this. I would recommend this. And will try another lecture from Dr. Susan. Thank you so much for making this course available, Dr. Susan!
I loved this course. Dr. Weinschenk not only explains everything in a useful and understandable manner, but also applies the same principies she's teaching to her own product - this course. Based on what I now know, this is a masterpiece!