I have a Ph.D. in Psychology and decades of experience applying psychology to the design of digital products as a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of Weinschenk Institute, LLC. We call the company "The Team W". I consult, coach, teach, and speak about usability, user experience, persuasion, creativity, and presentations. I've been lucky enough to travel around the world as a keynote speaker. Sometimes I teach as an Adjunct Professor at the University of Wisconsin. My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, and my most recent ones include: How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? I also blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.
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You'll learn everything you need to know about people, how they think, decide, remember, and what motivates them. You'll learn how to apply psychology to the design of websites, apps, and products so that they are engaging and so people will take the action you want them to take.
About This Course:
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Click the "Take This Course" button at the top right of this page now and get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action.
It is exactly what I needed! Scientific but easy, clear, effective, interesting, inspiring. I love that!!! Thank you very much!
I set out to understand how to engage audiences and found this course and ended up enrolling. Though it was not what I was looking for, it was very informative and engaging. I learned a lot about how people think, how they act and what makes them behave the way they do. Some additional material for deeper understanding on each topic would have been very helpful. Would love to do an advanced course on the same subject and also one on how to engage audiences, especially the millennials. Thank you Susan
Excellent course! I find it rather amazing how Susan makes quite complex stuff -human behavior-, so easy to easy to grasp and retain. Her way of teaching is engaging, entertaining and professional. I appreciated the insightful practical examples she gives to illustrate the topics dealt with during each section. Thank you so much, Susan!
I work in a web design agency and the secrets that Susan unveils throughout the course have helped me a lot in my job. It is amazing to get to know so easily how the human mind work when it's about websites. The course is definitely a real helper if you have to deal with clients / stakeholders to motivate your design and layout decisions. Thanks Susan, it was a pleasure to listen to you!
Very good content for someone who cares more than aesthetic of their design. This course tells you they why.