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Business English for Marketing & Sales: Speak Better at Work
358 students
Business English for Marketing & Sales: Speak Better at Work
Improve Your English For Marketing, Sales, Company Presentations, Pitching and Copywriting - Course Material Included
Last updated 1/2025
English
What you'll learn
- English Vocabulary for Business: Expand your vocabulary with essential business terms and phrases.
- Business English Basics: Learn the foundational language skills required for effective communication in the workplace.
- The Market Players: Gain insights into competitors, customers, and regulators to better understand your industry.
- Marketing Fundamentals: Master key marketing concepts, including the 4 P’s, the marketing mix, digital marketing, customer relationship management (CRM).
- Sales Techniques: Learn essential sales verbs, metrics, channels, and the sales cycle to boost your sales performance.
- Learn to measure and analyze key metrics such as Conversion Rate, Click-Through Rate, ROI and ROAS, YoY Growth, Revenue Variance, etc.
- Effective Sales Pitches: Develop the skills to make a great first impression, present your company, products & services, and handle objections confidently.
- Implement techniques for building strong, lasting relationships with customers post-pitch, including follow-up communication, and upselling opportunities
- Copywriting Mastery: Discover the secrets of compelling copywriting, including SEO best practices, emotional appeal, and crafting calls to action.
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Course content
6 sections • 64 lectures • 2h 29m total length
Requirements
- A basic understanding of English.
- A keen interest in improving your business communication skills.
Description
Overview
Are you looking to stand out in the competitive world of marketing and sales?
Mastering Business English is the key to unlocking new opportunities and advancing your career. This comprehensive course is designed to equip you with the essential language skills and industry knowledge to thrive in any business environment.
In this course, you'll dive into crucial topics, from understanding market players and mastering marketing and sales vocabulary to crafting compelling sales pitches and effective copywriting.
Whether you're looking to boost your professional communication or enhance your marketing strategies, this course has you covered.
What You Will Learn
The Market Players: Gain insights into competitors, customers, and regulators to better understand your industry.
Marketing Fundamentals: Master key marketing concepts, including the 4 P’s, digital marketing, and customer relationship management (CRM).
Sales Techniques: Learn essential sales verbs, metrics, channels, and the sales cycle to boost your sales performance.
Effective Sales Pitches: Develop the skills to make a great first impression, present your company, and handle objections confidently.
Copywriting Mastery: Discover the secrets of compelling copywriting, including SEO best practices, emotional appeal, and crafting calls to action.
Key Course Highlights
Interactive Quizzes: Reinforce your knowledge with quizzes on industries, market players, marketing metrics, CRM, sales metrics, and more.
Practical Applications: Apply what you learn through real-world scenarios and practical exercises.
Expert Guidance: Benefit from expert tips and strategies for mastering business English in a professional context.
Who This Course Is For
Business Professionals: Enhance your communication skills and gain a competitive edge in your industry.
Young Professionals: Develop essential marketing and sales skills to advance your career and stand out in the job market.
Entrepreneurs: Learn how to effectively market and sell your products or services to grow your business.
Anyone Looking to Improve Their Business English: Boost your confidence and fluency in professional settings.
Prerequisites
A basic understanding of English.
A keen interest in improving your business communication skills.
Enroll today and start mastering the business English skills you need to succeed in the dynamic fields of marketing and sales!
Who this course is for:
- Business Professionals: Enhance your communication skills and gain a competitive edge in your industry.
- Young Professionals: Develop essential marketing and sales skills to advance your career and stand out in the job market.
- Entrepreneurs: Learn how to effectively market and sell your products or services to grow your business.
- Anyone Looking to Improve Their Business English: Boost your confidence and fluency in professional settings.