About four weeks back, I learned SQL, and it’s been one of the greatest skills I could have ever acquired as a marketing / business guy at a startup. Since learning SQL, our marketing team has: Determined the interests which are most highly correlated with our user base –> allowing us to create super high-value target groups for our Facebook ads. Determined the courses which are most highly correlated with those target groups (so that we know which courses to…
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Successfully launching your startup requires planning and lots of it. And marketing your startup is no mean feat. From researching your keywords, to setting a content marketing strategy, to coordinating with your PR team, to establishing a social media presence, to syncing with your ‘influential’ friends, there is a lot to do. How you maximize the online (and offline) community will ultimately dictate the success of your marketing efforts. Below, we discuss the first stage of startup marketing, generating a…
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