The startup waters are murky and full of hidden dangers. Below the surface, the ecosystem rests in a delicate balance between predators and prey. To help you navigate these stormy seas, we’ve created the infographic below. Read on to find out where you stand in the startup food chain. Interested in startups? Learn how to create successful companies from the world’s leading startup founders and experts, including Steve Blank, Scott Cook, Ash Maurya, Todd Park with this FREE online course. (Click…
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Whether you’re still brainstorming or already generating revenue and looking to scale, the right advisor’s insights could mean the difference between failure and success for your business. If you’re reading this article, you already know the benefits of bringing in an advisory board. If you don’t have the right advisors in your immediate network, you’ll need to branch out and proactively find them. LinkedIn is a great way to streamline that process. Why Use LinkedIn? LinkedIn is a social network…
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Keyword research is essential to creating and managing your paid search campaigns, as well as your content marketing plan as we highlighted here. Keywords are the lifeblood of the PPC industry. If you want to drive traffic to your site from specific keywords, then you must have them inside your account. However, there’s more to the process than just adding words to your account; you first must understand what a good keyword is before you start your research. What is…
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2011 was an exciting and emotional year. We debated huge IPOs and acquisitions, saw the launch of revolutionary new products (and books like the Lean Startup), spread a whole new round of gossip, and, sadly, lost some industry greats.  Below we summarize the major events that happened over the course of the last 12 months. Before you scroll through, let me ask: What were your favorite or most memorable events of 2011 in the startup scene? Embed Code

Successfully launching your startup requires planning and lots of it. And marketing your startup is no mean feat. From researching your keywords, to setting a content marketing strategy, to coordinating with your PR team, to establishing a social media presence, to syncing with your ‘influential’ friends, there is a lot to do. How you maximize the online (and offline) community will ultimately dictate the success of your marketing efforts. Below, we discuss the first stage of startup marketing, generating a…
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Marketing & Sales 1. The 5 Minute Guide to Cheap Startup Advertising 2. 16 Brilliant Insights from Steve Jobs Keynote Circa 1997 3. 3 Quick Entrepreneurial Sales Lessons 4. Cult of Product Marketing: Isn’t  Just for Losers Who Pay For Sex 5. 10 Marketing Lessons for Early Stag Tech Startups 6. How to Use PR Firms at Startups 7. Why Startups Need To Blog and What To Talk About Lean Startup 1. 23 Tweetable Insights From The Lean Startup 2. Winter Is Coming (Lean Startup) 3. Case Study: UX,…
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We have compiled a list of the top Social Media posts of 2011 from the Mashable and KISSMetrics blogs. These posts were selected based on their social sharing count. Social Media 1. The Science of Social Timing #1 – Social Networks – Infographic 2. The Science of Social Timing #3 – Blogging – Infographic  3. Social Media by Demographics. Who likes What? – Infographic 4. The History of Social Media – Infographic 5. 10 Creative Social Media Resumes to Learn From Apps 1. 10 Apps to…
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1. Digital Life -  Global study into people’s attitudes and behaviors online. 2. 20 Things I Learned About Browsers and the Web - Answers to what you’ve always wanted to know about the web. 3. Scientific Name - Learn the scientific names of various plants and animals 4. The Expressive Web -  A resource and showcase of some of the newest features on the web. 5. HTML5 Advent Ure Calendar - Killer HTML5 demos, tutorials and community buzz. 6. A Rough Guide to the World…
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Managing your Twitter account can be a full-time job. Apps are a great way to use Twitter more effectively, but with so many options, choosing the right tool is difficult. Below, we’ve handpicked seven of our favorite under-the-radar tools to take your Tweeting to the next level. 1. Follower Wonk What it does: Finds targeted users, sorted by influence. If you’ve ever used Twitter Search to find accounts, you know how woefully inadequate it is. Follower Wonk finds targeted users…
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The average person takes five seconds to decide whether or not they want to view your page. THAT’S IT. In the time it took you to read this first line, your prospective user is gone. Don’t miss this opportunity anymore – make sure your onboarding process is strong. As soon as a user gets to your site, you need to capture their attention and tell them why they should care about you. Inspire curiosity, make them laugh, get them riled…
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