In the Online education marketplace, quality rises to the top.  You want to know how courses with massive enrollments happen? Well, people aren’t fools. Nobody buys lemons anymore. To have thousands of students enrolled in your course, it has to be REALLY good – that means easy to listen to, easy to follow, and easy enough to watch for hours. And how do you do that for technical training? Quality screencasting is the currency of the realm for pretty much every technology…
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You’ve heard it in videos before: audio that sounds like it was recorded on the back of a pickup truck going through a tunnel:  full of echos, crackling “S”’s, background noise, and hollow voices.  But the solution doesn’t require thousands of dollars in expensive equipment or buying time at a studio.  In fact, you can get professional quality audio with just a hundred bucks and some creativity.  Here’s how: It all starts with the microphone, that magical device designed to…
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Miguel Hernandez, Udemy instructor and CEO of Grumo Media, had 100 subscribers to his new course, How to Make Money Online Teaching What you Love, within 48 hours! Here’s how he did it:  “As soon as I finished my course, How to Make Money Online Teaching What you Love, I decided to test the theory of providing incentives to users and creating a sense urgency.  This is the first time I’ve used this approach, and my experience has validated that it works. Basically, I used…
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Udemy is up to no good, once again. And by “no good,” I mean tons of good. We’re looking for a few good instructors to help us out, too. As you know, we have users interested in anything and everything (yoga to programming to wine tasting and more). That said, we wanted to look specifically at users who were interested in business and tech content and see what else they’d be into. After all, we can’t cover all ground at…
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When you open a platform up for anyone to teach, there’s a good chance you’ll get a lot of riff-raff. Somehow, though, we here at Udemy have been stupid lucky with talent. Take Huw Collingbourne, for instance. He’s one of our top rockstar Ruby instructors, and let’s just put it this way: the Dos Equis guy ain’t got nothin’ on Huw Collingbourne. If that’s not enough to intrigue you beyond comprehension, here are a few quick facts to get you…
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  About 4 weeks back I learned SQL and it’s been one of the greatest skills I could have ever acquired as a marketing / business guy at a startup. Since learning SQL, our marketing team has: Determined the interests which are most highly correlated with our user base –> allowing us to create super high-value target groups for our Facebook ads. Determined the courses which are most highly correlated with those target groups (so that we know which courses…
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You have a great concept for a new iPhone application. Your idea is unique, fun and useful, and you are almost certain nothing like it already exists. In fact, your application might be the next Pandora or Angry Birds. There is just one tiny problem – you don’t know how to program, let alone build a mobile application.You may be ready to dive right into building your app. Don’t. Design and development are just one-step in the path to a…
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Image from Roy Morejon Google’s display network is vastly larger than search. Search inherently works, and it’s the place every new advertiser should start. However, after a while you might not be able to expand how much traffic you receive from search. When this happens, it’s time to turn to the Google Display Network. The display network works much differently than search. With search, someone has to type in a search query in order to see results. With display advertising,…
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Planning and mapping out your project is a crucial step in creating your idea. Whether it’s a website, mobile application, diagram, landing page or marketing page, you need to create a prototype of how you think the product will look and function. This is most important if you are creating this to hand off to a designer or developer, as they need to get an understanding of your vision. Our five favorite mockup tools are below along with more info so…
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Before you start your next Udemy course, it’s best you get a good nights rest. Here is why: Meet Ed. He prides off thinking he only needs five hours of sleep a night. He claims to get more done after everyone else is asleep. What he doesn’t realize is that in the first few waking hours of the day Ed’s cognitive function already starts to dissipate. He hunkers down for a few more hours, grabs three more cups of coffee…
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