Just as the Japanese, Spanish and French languages are uniquely different, programming languages also have their variations, some more popular and easier to use than others. With the recent introduction of some new ones, there is a ‘war’ of modern day languages. What’s easier and faster to use is not always the best option. **Want to learn programming? Check out some awesome online programming courses!** Below we highlight three of today’s most popular programming languages. Whether you’re looking to learn…
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Image from Roy Morejon Google’s display network is vastly larger than search. Search inherently works, and it’s the place every new advertiser should start. However, after a while you might not be able to expand how much traffic you receive from search. When this happens, it’s time to turn to the Google Display Network. The display network works much differently than Google AdWords search. With search, someone has to type in a search query in order to see results. With…
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Planning and mapping out your project is a crucial step in creating your idea. Whether it’s a website, mobile application, diagram, landing page or marketing page, you need to create a website prototype of how you think the product will look and function. This is most important if you are creating this to hand off to a designer or developer, as they need an understanding of your vision. Our five favorite mockup tools are below along with more info so you…
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Before you start your next Udemy course, it’s best you get a good nights rest. Here is why: Meet Ed. He prides off thinking he only needs five hours of sleep a night. He claims to get more done after everyone else is asleep. What he doesn’t realize is that in the first few waking hours of the day Ed’s cognitive function already starts to dissipate. He hunkers down for a few more hours, grabs three more cups of coffee…
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Now that you have created your keyword list and come up with some amazing blog post topics, it’s time to start shaping that content. First, consider your target audience. Whose problem does your product solve? What works for a group of high school kids might not be helpful to a group of business professionals. Create 3-4 audience ‘buckets’ to target. The Udemy blog, for example, focuses on social media, design, programming, and startups. Most of our audience is likely to read…
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Before you start spending money running PPC ad campaigns, you should have specific goals in mind for what you want your marketing to accomplish. If you do not have a goal set for your marketing efforts, then you can never tell if you will be successful or not.

Whether you’re still brainstorming or already generating revenue and looking to scale, the right advisor’s insights could mean the difference between failure and success for your business. If you’re reading this article, you already know the benefits of bringing in an advisory board. If you don’t have the right advisors in your immediate network, you’ll need to branch out and proactively find them. LinkedIn is a great way to streamline that process. Why Use LinkedIn? LinkedIn is a social network…
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Keyword research is essential to creating and managing your paid search campaigns, as well as your content marketing plan as we highlighted here. Keywords are the lifeblood of the PPC industry. If you want to drive traffic to your site from specific keywords, then you must have them inside your account. However, there’s more to the process than just adding words to your account; you first must understand what a good keyword is before you start your research. What is…
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Successfully launching your startup requires planning and lots of it. And marketing your startup is no mean feat. From researching your keywords, to setting a content marketing strategy, to coordinating with your PR team, to establishing a social media presence, to syncing with your ‘influential’ friends, there is a lot to do. How you maximize the online (and offline) community will ultimately dictate the success of your marketing efforts. Below, we discuss the first stage of startup marketing, generating a…
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Marketing & Sales 1. The 5 Minute Guide to Cheap Startup Advertising 2. 16 Brilliant Insights from Steve Jobs Keynote Circa 1997 3. 3 Quick Entrepreneurial Sales Lessons 4. Cult of Product Marketing: Isn’t  Just for Losers Who Pay For Sex 5. 10 Marketing Lessons for Early Stag Tech Startups 6. How to Use PR Firms at Startups 7. Why Startups Need To Blog and What To Talk About Lean Startup 1. 23 Tweetable Insights From The Lean Startup 2. Winter Is Coming (Lean Startup) 3. Case Study: UX,…
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