How to Optimize Your Website for Udemy Course Sales

tumblr_n367jeSqBo1tx3dsoo2_1280It is important to know how to optimize your website for Udemy course sales. If it is done correctly, it can help you formulate the highest converting channel–an email list. In this article, we will walk you through optimizing your website for Udemy course sales. If you do not have a website or if you have a business website that you don’t want to promote your Udemy course on, you can create a separate squeeze or sales page. In the second part of this article, we will walk you through setting up and optimizing your squeeze/sales page for Udemy course sales.

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20 Tips for Promoting your Course on YouTube

Promoting your Udemy course on YouTube and you don’t know where to start? Well in this article, I will share 20 tips for optimizing your marketing efforts on YouTube:

1. Upload your podcasts onto YouTube to expand your reach.

 

2. Engage with the YouTube community.

You can do this by leaving comments to popular videos that are related to your course.

 

3. Create short videos of valuable tips that a potential student may be interested in to show off your expertise.

You can do some quick homework and see what questions your potential students may search.

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How to Leverage LinkedIn for Online Course Conversions

tumblr_n5j5aumXZM1tx3dsoo2_1280If you’ve read our Quick Wins article, then you know how effective a 7-day email campaign can be in converting your subscribers into your Udemy courses.

Perhaps you’ve already run a successful Quick Win email, YouTube, or Facebook campaign and you’re looking for another approach. Or perhaps, you don’t have an email list or YouTube channel yet but still want to reach potential students.

In this article, we’ll show you how Linkedin can help you send a personalized email informing your close contacts about your course.

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Closed Captions Added to Udemy Courses

There are now 50 Udemy courses that include closed captions. Udemy is always seeking ways to make course content accessible and valuable to students with varying learning styles, and closed captioning is part of the ongoing effort to improve the learning experience for our students. Closed captions will be added to another 20 courses in the coming weeks, with the goal of adding closed captions to roughly 100 courses monthly going forward.

To find courses with closed captions, use the homepage search filter in the upper left navigation, and select a category or enter a search term. Here is an example of a “java” search:

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Under “Features,” select “Closed Caption Available” to view the courses in that category that have closed captions.

Additionally, when you are viewing a specific course, closed captioning is noted in the “What’s Inside” section:

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Udemy Announces Launch of Social Innovation Program

Udemy announced today the launch of Udemy Social Innovation, a program that helps nonprofits, social entrepreneurs and changemakers around the world create online courses to increase their organization’s impact. As part of the program, Udemy will give out 12 grants, totaling $30,000 over six months, to eligible applicants. Udemy will also provide affordable access to Udemy courses and solutions to this audience. Screen Shot 2014-07-16 at 11.47.40 AM

Learn more! Read the press release.

4 pasos para configurar tu embudo de ventas: Cómo automatizar tu marketing de los cursos Udemy

 

Has publicado tu curso en Udemy, y puede que hayas ejecutado la estrategia del siglo para el lanzamiento del curso; pero ahora te estarás preguntando, ¿Cómo los instructores Udemy siguen consiguiendo $500 y $5000 al mes mediante sus propias promociones (además de lo que Udemy atrae a sus cursos)? En otras palabras: ¿cómo automatizo mi marketing para poder ganar unos ingresos sostenibles en Udemy? En este artículo, te enseñaremos los 4 pasos para configurar tu embudo de ventas: todos los pasos que utilizan los mejores instructores de Udemy.

Tanto si tienes 10 subscriptores en YouTube como si tienes 10,000, o si tienes 20 o 20,000 visitantes mensuales a tu sitio web, haz esto hoy mismo para empezar a ganar el doble a través de ventas automatizadas de tu curso. [Read more...]

For Instructors: How to Setup and Use Google Analytics to Track Your Udemy Course

What is it?

Google Analytics is a powerful tool where you can measure the traffic going to your online course, track visits to your marketing page, monitor your conversion funnel (how many people make it to checkout), and even monitor lecture views.  

Why use it?

This tool will provide you with a better understanding of  your visitors so you can execute your marketing efforts in an effective manner. By doing so, you are able to strategize and optimize your conversion rates and drive sales.

 

This article will walk you through the process of setting up your FREE account for your Udemy course and interpreting the data to make intelligent decisions about how to promote your course. If you are already familiar with Google Analytics, you can skip to part 3 to see how to add the tracking IDs to your course.

How to setup Google Analytics

Below are the pages and their visible URLs that you can find in your Google Analytics account. You can see the traffic to these pages:

First: Go to www.google.com/analytics
You can log in using an existing Gmail account, or set up a new one.  You’ll then see the following prompt

Click Sign up on the right!

On the next page, fill out the form.  Most of it is to your preference, except for the Web Site URL. Here, enter in your course landing page URL (e.g. https://www.udemy.com/learn-cool-stuff) since that is the page you are tracking traffic (this will include hits to other pages under this course, like checkout or lectures, but you’ll need to do this for each of your courses).

When everything is set to your preference click Get Tracking ID and review the terms and conditions.

On the next page, grab that Tracking ID and go to your Udemy course settings page under “Third Party Integration.” Enter in your Tracking ID and click Save. 




Nice!  Now you should be able to track your course through your Google Analytics account!  It may take some time (there needs to be some clicks first) but when you go back to your Analytics account, you should see this option on the left:


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The Udemy Course Review Competition – John Purcell’s “Java for Complete Beginners”

The Udemy Course Review Competition

John Purcell’s “Java for Complete Beginners”

Udemy Course Review Competition

Enter to win $100 worth of free courses from Udemy. 

The Rules Are Simple:

1.  Take John Purcell’s, “Java for Complete Beginners” course.

2.  Write a review of the course (in full or in part) on your personal website, blog, or even your social media profile.

3.  Submit your entry here Enter Now

The most creative entry will win $100 worth of free Udemy courses!

YouTube Mania

Hi Bestsellers,

I am proud to announce July’s topic: YouTube Mania! All of our discussions, Q&A sessions, challenge, etc. will revolve around the topic of promoting your course on YouTube.

So are you ready to start the YouTube Mania challenge?! This challenge will walk you through converting your YouTube channel into a sales machine. It will be broken down to 2 phases: 1) optimizing your YouTube channel and 2) getting more subscribers.

 

The deadline to finish the challenge and qualify for the prizes is July 31, 2014.

 

Here is the checklist that you have to complete:

Once you are done with Phase I, you can post your channel URL in the group. Once you are done with Phase 2, you will post the URL of the video that you collaborated/guest starred in. Again, the deadline is July 31st, so you better hurry!

 

The prizes for the challenge are as follows:

GRAND PRIZE: The person who completes the YouTube Mania Checklist (Phase I and II) and gains the most new YouTube subscribers can choose a prize of either a GoPro Hero3 or KICK light.

ANOTHER CHANCE TO WIN: Everyone who completes the YouTube Mania Checklist (Phase I and II) will enter a drawing where we’ll select one person to also receive the prize of their choice!

FIRST 5 TO PROPERLY COMPLETE PHASE I OF THE CHECKLIST: If you’re one of the first five people to properly complete Phase I, then you’ll receive a $50 Amazon gift card.

 

 

Here are the instructions on what to complete for Phase I: Turn Your YouTube Channel into a Sales Machine.

Below are the instructions on how to Collaborate with or Guest Star on another YouTuber’s channel. 

  1. A surefire way to grow your YouTube subscribers is by guest starring a popular YouTuber’s channel. The key is: 1) Find a YouTuber with a large audience (if not large, then at least make sure it’s equal to or larger than yours) and 2) Find a YouTuber in your field—make sure they have a similar audience. Your goal is to add people to your channel who will be interested in learning from you and enrolling in your courses.
  2. Another way to approach this is to “collaborate” with another YouTuber. What does this involve? You both publish videos on your own channels on similar topics, and you link to each other’s videos at the beginning and end of your own videos. For instance, “Before I get into my tutorial on “how to plant your own vegetable garden,” I want to recommend fellow Gardener Pro Alan Smith. Check out his video on “how to grow big, healthy tomatoes” here and subscribe to his channel. And now back to my video…”

So what are you waiting for?! Let’s win some prizes!

Find Your Next Udemy Course by Exploring New Course Categories!

Screen Shot 2014-07-02 at 3.23.11 PMIt’s now easier than ever to find Udemy courses that interest you, using the new course menu structure on Udemy.com. The new menu (screenshot on left), on the left-hand side of the homepage, breaks down some of the previously broad course topics (such as the previous Technology category) into more specific topics (such as Development and IT & Software) so you can more quickly find what you’re looking for.

Not sure what you’re looking for? Simply use the menu to discover new course areas.

We are also introducing some exciting new course categories for emerging areas of interest, including Personal Development and Lifestyle, and 160 new course sub-categories.

There are currently 17,000 Udemy courses, with 1,000 new courses added each month in ten languages. Udemy is home to more than three million students representing more than 190 countries.

 

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