by Katie Rodan
Infomercials - A Way to Reach Your Audience
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Rodan talks about how infomercials were successful in reaching and re-educating the audience on how to solve their skin problems and in turn helped her company realize an unmet need.
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Lectures
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Lecture 1: Benefits of a Partnership
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Lecture 2: Discovering and Meeting Market Needs
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Lecture 3: The Value of Effective Market Research
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Lecture 4: Raising Money and Importance of Licensing Your Product
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Lecture 5: Infomercials - A Way to Reach Your Audience
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Lecture 6: Owning Your Product Formula
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Lecture 7: Growing the Organization
Instructor
Katie Rodan
Proactiv Solution
Katie Rodan, M.D., is the co-developer of Proactiv Solution, a highly successful acne skin care system for adults and teens, launched in 1995. Proactiv Solution continues to monopolize the acne skin c…
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