DIY App Marketing Bootcamp

Step by step guide to implementing mobile app marketing strategies perfected by apps with more than 5 million downloads
3 reviews
  • Puneet Yamparala Co-Founder, MobTok

    Hi! My name is Puneet. I was born in India and I have been living in US since 2008. After I came to US, I started working on app marketing and have helped successfully market a number of apps.

    A couple of my most successful apps have more than 9 million downloads. A few of my recent successes are:

    Slots Royale

    Roulette Royale

    Basket Ball Games 3D

    One of the biggest road blocks I faced in becoming a successful app marketer, was the lack of quality knowledge on app marketing. To prevent future app entrepreneurs from having to face the same hurdles, I am working towards creating multiple resources for providing easy access to app marketing knowledge.

    A few resources which I have created so far:

    An Exclusive Facebook Group for App Entrepreneurs

    MobTok - A blog on App Marketing

    App Marketing Courses

  • Naresh Veesamshetty Co-Founder, MobTok

    Naresh has extensive experience working for the top technology companies in Silicon Valley. He is passionate about building successful mobile apps and sharing his learnings with other app developers.

    He Co-Founded MobTok, an App Marketing consultancy to help other app developers achieve the same kind of success he has achieved at the various technology companies he has worked at.

  • Lifetime access to 20 lectures
  • A community of 100+ students learning together!

DIY App Marketing Bootcamp

Step by step guide to implementing mobile app marketing strategies perfected by apps with more than 5 million downloads
3 reviews


Discover courses made by experts from around the world.

Take your courses with you and learn anytime, anywhere.

Learn and practice real-world skills and achieve your goals.


Brought to you by the same guys who brought you the exclusive App Entrepreneurs and Marketers Group.

This Do-It-Yourself (DIY) App Marketing Course will:

●  Help you take care of your own mobile app marketing and save you thousands of dollars, be it iPhone app marketing or Android!

●  Provide you with the basics to design your own marketing strategies.

●  Share the advanced marketing strategies such as the Name Stealing Technique used by apps to get millions of downloads.

●  Give a step-by-step guide for implementing the most effective marketing strategies.

●  Teach you to conduct competitive analysis and get more downloads than your competitors.

●  Tell you about the Self Marketing Features which get you more users on an auto pilot.

Ideal for both experienced, as well as, beginner app entrepreneurs.

A beginner app marketer who can implement just the basic strategies in this course costs $1,000 per month, while an advanced app marketer charges anywhere from $3,000 to $5,000. You can learn and implement all the mobile app marketing strategies in this course for just $99. Save yourself thousands.

So what are you waiting for join this course now!!


    • No Prerequisites
    • No Coding Experience Required
    • Over 20 lectures and 1.5 hours of content!
    • Choosing an Idea That Sells
    • Basic and Advanced App Marketing Techniques
    • Understanding of Tools that Help With App Marketing
    • Monetizing Your App
    • Increasing App Downloads
    • Applying Lean Startup Principles to App Marketing
    • App Developers
    • App Marketers
    • Entrepreneurs
    • Mobile Developers
    • Internet Marketers


30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion


  • SECTION 1:
    The Million Dollar App Idea
  • 1
    Choosing Your Million Dollar App Idea
    4 pages
    In this lecture you will learn about choosing your million dollar app idea. You will understand how to pick the apps which are going to be sure shot app store successes.
  • 2
    Testing Your App Idea Without Building The App
    5 pages
    How do you avoid building an app which nobody wants? The answer to this question is what this lecture contains. We will take a look at the tests which can help you validate the viability of your app ideas even before you build them. So you end up saving weeks of your time and hundreds of dollars.
  • 3
    Identifying Target Users For Your App
    5 pages
    Identifying your target users can mean the difference between having 1,000 users vs. having 100,000 users. A poorly targeted app always ends up wasting your time and money, while a well targeted app can see a huge growth very quickly. Take a look at this lecture if you want to learn the steps involved in identifying the target users for your app.
  • SECTION 2:
    Features That Help Market Your App
  • 4
    Features That Make The App Market Itself
    8 pages
    Hi App Entrepreneurs! Welcome to the next lecture in this course. This course is all about making your app market itself on an auto-pilot. Just imagine, wouldn’t it be nice if you could just focus on building your app and not have to worry about marketing your app? Wouldn’t it be just perfect for the app to market itself and grow its user base on auto pilot? This lecture will teach you exactly what you need to make these wishes come true. You will learn about the kind of features which can magically increase the user base of your app business.
  • 5
    Implementing In-App Purchases Features

    In-App purchases are the most preferred and effective way to monetize your app. In this app we will learn, about the secret sauce that makes in-app purchases work. We will see how to structure your app so that users are eager to make in-app purchases and in turn make you rich.

    We will also learn about a simple yet extremely powerful pricing trick which can help you maximize your profits.

  • 6
    Finalizing Features For Your App
    4 pages
    Choosing the right features for your app can be a huge pain. You are always worried about adding features which will harm your app more than help it. This lecture will educate you about choosing the right features for your app, especially the growth features, which are extremely critical to the success of your app.
  • 7
    Understanding App Virality

    One of the most interesting ways to grow your app user base is by making it viral

    In this video we will look at the basics of App Virality and then we will look at some of the best viral features for apps in the next App Virality lecture.

  • 8
    Understanding App Growth Engines

    In this lecture you will learn the mechanics behind the growth of apps. You will also understand how to choose the best engine of growth for your app.

    After completing this lecture you will have a clear idea about the kind of features you should focus on for the chosen growth engine.

  • 9
    Developing an App Monetization Strategy

    This is the third of our first four lectures on theoretical basics (boring stuff).

    After this lecture we will jump right into the actual tricks which you can use to increase downloads, make more money with your app business.

  • SECTION 3:
    App Development - No Tech Experience Required
  • 10
    Finding and Choosing The Best App Developers
    5 pages
    I have absolutely no idea how to develop and app. This is also true for thousands of app marketers out there. Every app I have released so far was developed by the developers I hired and in this lecture I will share with you the exact job posting I used to hire great developers. I will also tell you the steps involved in identifying the best developer for the job.
  • 11
    Protecting Your App Idea
    2 pages
    The biggest fear of many app entrepreneurs is somebody stealing their app ideas. You know the story of Facebook, how Mark Zuckerberg is accused of stealing the idea from the Winkelvoss twins? That is exactly what most app entrepreneurs are scared of. This fear increases even more when dealing with freelancers who you have not met in person, but are relying on to build the app, which will help you earn your millions. This is a very valid fear and in this lecture we will look at the precautions you can take to prevent yourself from being a victim of such idea theft.
  • 12
    Capturing Requirements For Your App
    3 pages
    By this time you must already have an idea finalized and should have also chosen a developer you would like to work with. You should have also looked at the features you want to include in your app, which can help your app grow quickly. Now the next step in the process is putting your idea down on paper and adding the details to your idea so that your developer can work on your app. In this lecture we will take a look at the process of capturing requirements so that the developer creates the kind of app which you want.
  • SECTION 4:
    App Marketing Strategies
  • 13
    App Marketers Guide To Stalking Competitors
    5 pages
    Hi and welcome to yet another lecture on App Marketing. The focus of this lecture is on learning to spy on your competition and beating them at their own game. We will learn everything, right from identifying the websites and review sites which help your competitors get more downloads, the marketing message which works best for apps which are similar to your app, the design of ads your competitors use, and the places where your competitors advertise.
  • 14
    Ranking High In The App Store
    3 pages
    When you search for something on Google, the ranking of the results which you see are based on some algorithms which Google has in place. A website which ranks in the top gets a huge amount of traffic, while the ones which are lower down in the search ranking lose out on a lot of traffic. This same thing is true for the app stores as well. When an app ranks high for a popular keyword, the number of downloads it receives is going to be huge. So it is extremely important that we understand what it takes to rank high in the app store for your target keywords.
  • 15
    Stealing App Downloads From Competitors

    This is one of those secret techniques which nobody will tell you about. Once you apply this technique you will be able to rely on your competitors marketing efforts to increase your downloads.

    This is also one of the techniques which guarantees results quickly and the results last for a really long time.

  • 16
    Getting Blog Reviews For Your App
    4 pages
    One of the easiest ways to get exposure for your app and to get people to download your app is by having bloggers and other reviewers write about your app. If your app is mentioned by a popular blogger then you can easily see your daily downloads spike for a brief while. In this lecture we will take a look at an action plan which will help your app get covered in different blogs.
  • 17
    Writing A Kick Ass Press Release
    3 pages
    Creating an App is an achievement worth announcing. Apart from the pleasure of telling the world about the hard work you have put in, this kind of announcement also helps you get downloads for your app. The most effective way to announce to the world about your app is to send out a press release. In this lecture we will look at some of the best practices for writing and distributing a press release.
  • 18
    Marketing Your App on Youtube
    YouTube is the world's second largest search engine - more people search for videos on YouTube than search for anything on Yahoo or Bing.  If you can master the tactics for marketing your app on YouTube you can be rest assured that you are going to have millions of users for your app. In this lectur…
  • 19
    Preparing the Video, Icon And Screenshots
    4 pages
    Your app is ready and now you want to submit it to the app store. But before you do that, just go through this lecture. This lecture focuses on the most important aspect of your app marketing – the appearance of your app in an app store. When we talk about appearance in an app store, we are referring to the app icon, the screenshots and optionally the video for your app. David Ogilvy, the genius of advertising said that “You will lose 90% of the people you advertise to, if you get the first impression wrong.” This couldn’t be any truer in an app store.
  • SECTION 5:
  • 20
    Sample NDA
    35.5 KB


Hours of video content
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  • Alex Tsepko
    Lot's of good, but you won't become an expert

    Good name for the course and tons of useful information, but don't expect becoming a real expert after the course. It gives food to think and inspiration for the real world marketing, but it all comes with practice:)

  • Magnus Söderberg
    First Lecture

    Did not really teach me anything i didn't already know, but for someone that is new i think it would be a good lecture.

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