Ben Parr is a respected technology commentator, investor, entrepreneur and aspiring world changer. He is launching a new venture, and is a columnist and commentator for the popular technology news website CNET. He is also in the process of writing his first non-fiction book. He was previously the Co-Editor and Editor-at-Large of Mashable.
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ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.
Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.
This course covers four broad themes:
● How Journalists Think
● How to Launch a Product
● How to Keep Users Interested
● How to Deal With a Press Crisis
This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches.
I especially liked the insider perspective of a journalist's world and the concise format of this course.
I didn't know what to expect but used my 75% off intro deal so I figured for $12, why not. It is well worth it and more. I like his style of breaking down the diff topics into 2-6 min videos and each video is succinct and to the point. So the method of learning is very good. But what really matters is content. I have a MBA, but don't have any experience with respect to PR. I think the points and advice given are excellent. You might not get so much if you've had some experience in PR. However, as an intro to PR, I give it a high recommendation for anyone needing a crash intro ... Thanks Ben ... ;-)
Love the course and the honesty. The case studies are pretty awesome. tks
I would recommend this course to anyone involved with a startup that is looking for general things to avoid doing in order not to mess up your relationship with journalists. With this knowledge, you will increase your chances to have your story actually published, and probably save some cash on the way by not doing some (possibly) unnecessary stuff at the beginning (this does depend on a scale and goals you have).