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Startup Attention and PR 101

How to Launch a Product - Learn Marketing and Public Relations skills to make an awesome product launch from Ben Parr!
14 reviews
  • Ben Parr Managing Partner at #DOMINATEFUND

    Ben Parr is a respected technology commentator, investor, entrepreneur and aspiring world changer. He is launching a new venture, and is a columnist and commentator for the popular technology news website CNET. He is also in the process of writing his first non-fiction book. He was previously the Co-Editor and Editor-at-Large of Mashable.

  • Lifetime access to 19 lectures
  • 5+ hours of high quality content
  • A community of 300+ students learning together!

Startup Attention and PR 101

How to Launch a Product - Learn Marketing and Public Relations skills to make an awesome product launch from Ben Parr!
14 reviews

ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.

  Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.

This course covers four broad themes:

●  How Journalists Think

●  How to Launch a Product

●  How to Keep Users Interested

●  How to Deal With a Press Crisis

This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches. 

    • Open mind
    • A desire to change the world
    • Over 19 lectures and 5.5 hours of content!
    • Provide you with the basic knowledge of how to effectively work with -- and not against -- the press.
    • Teach you how to grab a journalist (or an investor's) attention.
    • Teach you how to successfully launch your startup.
    • Teach you how to keep users interested after launch.
    • Teach you how to deal with a press crisis.
    • Entrepreneurs and founders
    • Anybody that has to deal with the press
    • Any employee at an early-stage company


  • SECTION 1:
  • 1
    Introduction - If you build it, they won't come!
  • SECTION 2:
    The Basics of Startup PR
  • 2
    The Basics of Startup PR
  • SECTION 3:
    How to Talk to Journalists
  • 3
    Why Journalists Hate PR
  • 4
    Inside the Mind of a Journalist
  • SECTION 4:
    Product Launch
  • 5
    How To Launch a Product
  • 6
    Case Study: Airtime
  • 7
    Case Study - Siri
  • SECTION 5:
    PR After Launch
  • 8
    How to Keep Users Interested After Launch
  • 9
    Create Press-Worthy Events
  • 10
    Startup Branding 101
  • 11
    Damage Control 101
  • 12
    PR Dos and Don'ts
  • 13
    Press Networking 101 (How to Make a Journalist Love You)
  • 14
    Personal Branding and Press
  • 15
    Ben's Two Rules for Choosing a PR Firm
  • SECTION 6:
    PR as you Grow
  • 16
    PR for Larger Companies and Startups
  • 17
    Case Study: Google
  • SECTION 7:
    Final Thoughts
  • 18
    Great PR Can’t Save a Bad Product
  • SECTION 8:
    Full Powerpoint Presentation
  • 19
    From Launch to Damage Control & Beyond
    252 slides


  • 10
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  • 1
  • 0
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  • Max Langstrof
    good overview & personal perspective

    I especially liked the insider perspective of a journalist's world and the concise format of this course.

  • Tyler Dylan Brown
    Reality Check for startups


  • Jack Walsh
    Great stuff

    I didn't know what to expect but used my 75% off intro deal so I figured for $12, why not. It is well worth it and more. I like his style of breaking down the diff topics into 2-6 min videos and each video is succinct and to the point. So the method of learning is very good. But what really matters is content. I have a MBA, but don't have any experience with respect to PR. I think the points and advice given are excellent. You might not get so much if you've had some experience in PR. However, as an intro to PR, I give it a high recommendation for anyone needing a crash intro ... Thanks Ben ... ;-)

  • Andre Bartholomeu Fernandes
    tks ben

    Love the course and the honesty. The case studies are pretty awesome. tks

  • Rade Joksimovic
    Ben did a great job at unveiling how a journalist's mind works and help you get positive press that matters for your startup

    I would recommend this course to anyone involved with a startup that is looking for general things to avoid doing in order not to mess up your relationship with journalists. With this knowledge, you will increase your chances to have your story actually published, and probably save some cash on the way by not doing some (possibly) unnecessary stuff at the beginning (this does depend on a scale and goals you have).

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  • Certificate of Completion