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The Accounting Advantage: 97 Proven Marketing Strategies
Rating: 4.6 out of 5(2 ratings)
35 students

The Accounting Advantage: 97 Proven Marketing Strategies

Grow Your Accountancy or Bookkeeping Practice with Low-Cost, High-Impact Marketing Techniques That Actually Work
Created byLisa Newton
Last updated 6/2026
English

What you'll learn

  • Apply 97 different marketing strategies specifically designed for accountancy and bookkeeping businesses — and select the five best ones for your situation
  • Evaluate each marketing method by its cost, effectiveness, ease of implementation, and suitability for your practice size and goals
  • Build a personalised marketing plan to grow your accountancy or bookkeeping service using low-cost, practical techniques
  • Identify the quickest and easiest strategies to implement immediately — including those that require no budget and minimal time
  • Position your practice to stand out in a crowded local market and attract a consistent flow of ideal clients
  • Develop a sustainable daily marketing habit using the 97 Ways framework to generate compounding client growth over time
  • How to use AI to implement these strategies quickly and easily

Course content

4 sections • 17 lectures • 3h 15m total length

  • Introduction to the course10:16

    Download the book 97 Ways to Market Your Accountancy Business. In this lecture, you'll be introduced to your tutor and the way the course will work. We look at 8 methods per lecture. The advantages and disadvantages of each method. I would suggest that you commit to just choosing ONE of your 'favorites' per lecture. And work with implementing that method for 1 month - testing and measuring your success as you go along.

Requirements

  • A copy of the book 97 Ways to Market Your Accountancy Business is provided - no prior marketing knowledge needed

Description

Are you tired of waiting for the phone to ring while your competitors grow their practices? Marketing is the skill no one teaches accountants — but it is the one that makes all the difference. In this course, I share 97 proven ways to market and grow an accountancy or bookkeeping business, built from my own experience of starting a bookkeeping practice from scratch.

This is not theory. Every strategy in this course is explained with its advantages, disadvantages, cost, and real-world effectiveness — so you can make an informed decision about which five to implement starting tomorrow.

What you will learn:

  • How to apply 97 different marketing strategies to attract and retain clients for your accountancy or bookkeeping business

  • How to evaluate the viability, cost, and effectiveness of different marketing methods — and choose the right ones for your practice

  • Which strategies are the easiest to implement immediately with minimal skills, budget, or resources

  • How to build a clear marketing plan to grow your accountancy or bookkeeping service — whether you work for yourself or manage client businesses

  • How to position your practice as the go-to choice in your local market using low-cost, high-impact techniques

  • How to implement a daily marketing habit — just five actions a day — that compounds into consistent client growth over time

  • NEW - how to use AI to apply each of the 97 marketing strategies (with downloadable done for you prompt sheet for each of the 97 ideas)

What is included:

A bonus copy of my book "97 Ways to Market Your Accountancy Business" is included with this course — use it to handpick your five daily techniques and build your personal marketing system from day one.

I hold a first-class BA in Accounting with Marketing and have built and grown a bookkeeping business myself. I teach what works — not what looks good on a slide.

This course is not for students studying to become accountants. It is for practising accountants, bookkeepers, and practice owners who are serious about growth.

Who this course is for:

  • Self-employed accountants and bookkeepers who want to grow their client base and stop relying on word of mouth alone
  • Practice owners looking for a structured, proven marketing system they can implement without a marketing background
  • Marketers who work with accountancy and bookkeeping clients and want specialist sector knowledge
  • Not for students studying to become accountants - this course is for those already in practice

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