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A total of about 50 minutes presented by Sylvia D. Hepler, Executive Coach, on common misconceptions that get in the way of small business success. You will want to use the five worksheets, downloadable Lectures 2-6 of this course, to evaluate your own situation as part of your learning experience.
Vision and mission myth explored.
Marketing on the back burner
Network. . .or not.
On development and growth of human resources as luxuries.
Reinvest in your business?
The complete course includes a 50 minute video and five separate worksheets. Sylvia explains how some common misconceptions cause small business problems in the video. The worksheets feature exercises that ask provocative questions which probe your particular business circumstances.